UFI, the Global Association of the Exhibition Industry, has revealed that its 92nd UFI Global Congress will be held in Hong Kong.
Hosted by AsiaWorld- Expo, the congress will include activations throughout the Greater Bay Area. The event is open to more than 50,000 industry professionals globally, who work for UFI member companies, and offers opportunities to gain insight into topics of strategic interest, learn about new trends, and discuss the challenges facing the exhibition industry.
In UFI’s 100-year history, Hong Kong has hosted the UFI Congress once before, in the year 2000.
UFI president, Michael Duck, said: “The UFI Global Congress will conclude a multi-year tour through the world’s leading exhibition markets in 2025 – after the USA in 2023 and Germany in 2024, Hong Kong will take the global UFI community to Greater China. We will also be able to celebrate the 20-year anniversary of AsiaWorld-Expo together with our hosts.”
CEO of AsiaWorld-Expo, Irene Chan, added: “Located at the heart of China’s fast-growing Greater Bay Area, AsiaWorld-Expo is the perfect showcase of the synergies and rich potential of this vibrant market. 2025 is also a landmark year for witnessing another major milestone in the region’s growth: the ongoing development of SKYCITY, where AWE is situated, and where new cross-border facilities are taking shape. As a well-established MICE destination that is constantly adding new value to its market position, AsiaWorld-Expo looks forward to providing an exceptional EXPOtainment experience to global visitors and helping them unlock the enormous potential for business in the region.”
The UFI Global Congress takes place in November every year in tradeshow destinations around the world. Following this year’s Congress in Las Vegas (November 1-4, 2023), the event will move on to Cologne, Germany, where it will take place from November 17-20, 2024.