CWT is integrating WhatsApp into its messaging service channel, giving its customers’ employees another way to contact CWT for assistance with their travel arrangements.
Offered in multiple languages, the messaging service can also be accessed through the myCWT web and mobile apps, Microsoft Teams, and Workplace from Meta, and is currently used by over 1,000 customers in more than 70 countries.
With an active user community of 2.2 billion worldwide, WhatsApp is one of the most widely used communication apps. It has also become a popular way for people to connect with businesses, with 175 million people messaging a business on WhatsApp every day, making it an ideal addition to CWT’s suite of channels.
“Since its launch in late 2019, the convenience of our messaging service has quickly made it the preferred support channel for many travellers, with customer satisfaction scores of over 90 per cent,” said Erica Antony, CWT’s chief product officer.
