MCEC launches new accessible website

A screenshot from the new website

The Melbourne Convention and Exhibition Centre (MCEC) has rolled out its new website, built in partnership with design and innovation agency AKQA’s Melbourne team.

One of the standout features of the new website is the introduction of 360-degree virtual tours filmed by SmartView Media, a Matterport 3D Virtual Tour provider in Australia.

A screenshot from the new website

More spaces will be added to the virtual tours in the coming months, eventually showcasing all 35 room types available to book at MCEC.

Accessibility is at the forefront of the new website’s design, which will provide a better user experience for browsing on smartphones and tablets, as well as on accessibility devices such as screen readers.

Supported by Tourism Australia’s Business Events Advance Program, the virtual tours showcase MCEC’s facilities and spaces to customers from around Australia and the world. With 20 per cent of current website users from overseas, the tours will enable customers and visitors to virtually explore MCEC’s spaces, no matter where they are browsing from.

MCEC’s head of marketing, Liz Kozmevski, said: “The website is the first touchpoint for our customers and our visitors, and we wanted it to reflect the exceptional experiences they receive inside our venue.”

In addition to the virtual tours, the new website offers a wealth of information and resources to help customers plan their events. It showcases the best of Melbourne, inspiring visitors and organisers who have their eye on the city for their next event.

“When you book an event at MCEC, you’re not just booking a room, you’re booking a whole experience, from the layout and technical requirements to the food and wine served to delegates, to accommodation and incredible add-on experiences around Melbourne. The new website makes it easier than ever to get inspired and plan every facet of your event,” said Kozmevski.

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