Following on from the November 2022 publication of what is said to be the world’s first international academic journal specific to business events and their legacies, Business Events Sarawak and ICCA are gearing up for the release of Issue 1 Volume 2 of the International Journal of Business Events and Legacies (IJBEL) in a month’s time.
When IJBEL was first released last year, ICCA’s CEO Senthil Gopinath said it would furnish business events researchers and industry practitioners with a multidisciplinary perspective on the value of meetings and real-world case studies, as well as serve as an additional platform for destination showcase.
The inaugural issue featured six academic papers, four industry papers, and one special note on current hot topics, such as the effectiveness of hybrid events; managing sustainable events in an urban destination; hosting business events in times of crisis; optimising e-tourism and e-marketplaces for business events, and legacy approaches.
The second volume will carry on in the same direction with eight papers.
While work is being finalised on the new volume, Business Events Sarawak’s CEO, Amelia Roziman told TTGmice that the third publication – IJBEL Issue 2 Volume 1 – is scheduled for launch at ICCA Congress 2023 in Bangkok, Thailand this November.
This edition, according to Amelia, will focus solely on legacy impacts of meetings.
To round up content on IJBEL Issue 2 Volume 1 and plan for upcoming editions, Business Events Sarawak inked an MoU with Goyang CVB on August 24 that will see the latter supporting the project with content and promotion as a strategic partner.
“Goyang CVB will help us secure more papers from Goyang’s industry partners and academia for upcoming issues,” stated Amelia.
Commenting on the partnership, Peter Lee, managing director of Goyang CVB, said he had “no reason to refuse” Business Events Sarawak’s invite to collaborate.
Said Lee: “Legacy creation is a goal of every city that seeks more positive impacts from business events. Business Events Sarawak did a great job with the journal’s first issue, and has many practical action plans on building event legacies.”
When asked which business event in Goyang could make a good legacy case study for the journal, Lee elected the annual Goyang Destination Week. The event, now in its seventh edition, kicked off on August 22 with the public-facing Goyang MICE Day, designed to get citizens acquainted with the world of business events. Other events that made up Goyang Destination Week included the Asia Pacific Business Events Youth Challenge on August 23, which drew participation from 50 teams from around the region; the International Destination Competitiveness Forum, which saw about 400 industry professionals attending in person and online; and the ICCA Asia Pacific Business Development Forum on August 24, which had 200 in-person attendees.
Lee explained that Goyang Destination Week was first created in 2017 to bring attention to Goyang City.
“Today, as a result of the event, more citizens got to know about the business events industry and want to be involved in it,” he said.