On September 7, 2023, Meet Taiwan officially launched its Meet Taiwan Festival, marking the start of an interconnected series of business events scheduled both domestically and overseas throughout the month of September.
Earlier this year, Meet Taiwan reshaped its brand image with the Meet Taiwan Open Arms campaign.
Around 100 stakeholders from Taiwan’s business event industry attended the launch event, which saw the unveiling of the theme song and video entitled Meet Taiwan Open Arms, and the introduction of a mascot, PaQ. PaQ’s name is derived from the Taiwanese pronunciation of “open”, and the mascot will make periodic appearances at future business events.
PaQ also carries a sustainability mission. For every embrace it receives, one unit of the Sustainable Fund is accumulated. During the event, Simon Wang, president & CEO of Taiwan External Trade Development Council, made a clarion call to implement sustainability with PaQ’s first embrace, turning sustainability into tangible actions within business events.
Wang added that Taiwan’s business events DNA comprises four components – international, interaction, knowledge and future – which aims to facilitate interaction between domestic and global industry players, knowledge sharing, and collaboration to promote Taiwan’s business event industry abroad.
