The Philippines’ Hotel Sales and Marketing Association (HSMA) will be launching its first HSMA Hospitality Summit on October 12 at the Manila Marriott Hotel in Pasay City.
Themed Elevate the Game: Taking the Lead Towards Global Competitiveness, the conference will tackle topics such as recovery in the hospitality industry, developing globally competitive Filipino hoteliers, and consumer behaviour and brand management.
These talks will be led by travel, tourism, and hospitality industry leaders, such as Jonathan Ravelas, managing director at eManagement for Business and Marketing Services, a private analyst in the Philippines known for his extensive expertise in the country’s economic landscape; and Wilma Estaura, group director of human resource at Ayala Hotels and Resorts.
Other speakers include Sophia Hilario-Altamirano, market director of sales, distribution and national sales office of Marriott Philippines; James Montenegro, who leads the Philippines’ Chroma Hospitality as its country manager; Peggy Angeles, SM Hotels and Convention Corp’s executive vice president; and Cleofe Albiso, managing director of Megaworld Hotels.
“We look forward to hosting this exciting summit to equip our sales and marketing leaders with the skills required to manage the demands of our constantly changing (hotel) industry,” said Loleth So, HSMA president and area director of sales and marketing of Megaworld Hotels and Resorts.
“As we continue on our road to recovery, it is through these kinds of events that we can gain critical insights to improve our travel, tourism, and hospitality as a whole and make it more competitive.”