Pattaya City officially launched its Pattaya City package for business events at the recently-concluded IT&CM Asia and CTW Asia-Pacific 2023.
This support programme is accessible to business events planners upon request, and offers a range of assistance including bidding support, coordination with government agencies, and recommendations on event venues or professional suppliers.
Moreover, Pattaya City has also allocated a substantial budget of 1.9 billion baht (US$52 million) for the upcoming fiscal year which started on October 1, 2023, with a focus on revitalising tourism and bolstering the local economy.
Titipun Pettrakul, deputy mayor of Pattaya City shared with TTGmice that a portion of this budget will be dedicated to destination marketing initiatives, which will include participation in travel trade events.
She added that Pattaya City is actively seeking to attract more business events, as well as leisure travellers, especially from the Middle East market, given their preference for longer stays, and strong interest in wellness offerings, which Pattaya can readily cater to.
It also helps that Pattaya is Muslim-friendly with a sizeable local Muslim population, with mosques and halal food easily available for Middle Eastern visitors, Titipun emphasised.
In pursuit of this goal, the city has plans to participate in 2024’s Arabian Travel Market, as well as organise its first tourism roadshow to Saudi Arabia in the coming months.