MCA, AV1 make major investment in venue tech

Live event production company AV1 and the Museum of Contemporary Art Australia (MCA Australia) have renewed their strategic partnership, where the new deal will see AV1 invest in renewed state-of-the-art audiovisual equipment throughout the venue’s spaces.

Following the signing of the new deal, technology upgrades will take place in the coming months.

Event spaces within Museum of Contemporary Art Australia will get a tech boost (photo by Esteban La Tessa)

The Harbourside and Quayside rooms will be upgraded to the latest energy-efficient laser projection technology along with new LED lighting and PA system installations, while the Foundation Hall will receive the bulk of the investment as the museum looks to use the space for a broader range of applications.

MCA’s Lecture Theatre will undergo an infrastructure overhaul with the installation of an event-grade AV solution suitable for events and performances, in addition to live streaming capability. The Waterside Room & Terrace, Ambassador Lounge and Seminar Room are set to be upgraded to include self-managed solutions, suiting the application of these spaces.

Kirsty Esson, head of venues (sales & operations) with the Museum of Contemporary Art said: “MCA Venues provide crucial revenue to support the funding of MCA’s exhibitions, collection and engagement programmes… The investment plan is designed to facilitate the full range of event styles hosted within each of our venues, from corporate evenings to experiential brand and launch events, as well as helping our clients to celebrate their milestone occasions and create magical weddings. This investment will also support the MCA’s public programming, performances, and night events.”

Keith Wootton, managing director of AV1, added: “Since 2006, we’ve enjoyed a really great working relationship with a shared vision of giving our mutual clients and their guests the best event experiences.

“Throughout 2020 and 2021 we worked together to innovate with the ControlRoom solution, building an exclusive broadcasting studio against the beautiful harbour backdrop so that clients could continue to communicate during lockdowns. We appreciate MCA’s ongoing support and look forward to what’s to come in this iconic venue.”

The renewed partnership also sees AV1 elevated to Major Partner status, and follows a long-term partnership which first began in October 2006.

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