The Thailand Convention and Exhibition Bureau (TCEB) secured 405 leads across three exhibition areas at the IT&CM Asia 2023 in Bangkok last month.
The Thailand Pavilion (40 exhibitors) generated 135 leads, a 43.6 per cent increase from 94 leads achieved last year. The Pattaya Pavilion (24 exhibitors) generated 150 leads, while Isan MICE Stand (10 exhibitors) generated 120 leads.
The leads from Thailand Pavilion – 133 for meetings and incentives (24,532 travellers) and two for conventions (2,200 travellers) – are valued at 1,764 million baht (US$48.5 million).
The leads from Pattaya Pavilion carry a potential yield of 30,000 travellers and 2,000 million baht of revenue.
Pattaya, the designated MICE City for Thailand’s Eastern Economic Corridor, also introduced an all-new incentive package for event planners and organisers called City Package. Co-created with TCEB, the package offers bidding support, assistance in securing endorsement by relevant government agencies, publicity and promotion, recommendation on venues certified by the Thailand MICE Venue Standards (TMVS) and suppliers, and volunteer and traffic management.
For Isan MICE Stand, buyers met 10 exhibitors from three key cities in Thailand’s north-eastern region – Udon Thani, Khon Kaen, and Nakhon Ratchasima. The potential yield is 24,000 travellers and 1,600 million baht of revenue.
The region shows promise, with Udon Thani set to host the International Horticultural Exposition 2026. Connectivity to Isan will also greatly improve when Thailand’s high-speed rail network connects Bangkok to Nakhon Ratchasima in 2026 (253km) and to Khon Kaen in 2029 (437km).
The 405 generated leads follow TCEB’s 23 conference bid win performance concluded at the end of the bureau’s 2023 financial year on September 30.
