Business Events Sydney (BESydney) has unveiled its new Change Starts Here strategic agenda, aimed at sharing the depth of possibilities for powerful global change when hosting business events in Sydney.
After years of research demonstrating the knowledge and economic value of business events above and beyond tourism direct expenditure, BESydney is expanding its research programme to include Social Impacts. The programme is designed to co-create and then measure the social impact or legacy of business events held in Sydney – from environmental changes, government legislation, delegate development to health improvements.
The Change Starts Here programme highlights the changemakers and industries in Sydney that have the power to influence global change for good in Health & Life Science, Technology & Innovation, Finance & Professional Services, and will extend to Science & Engineering and Defence & Aerospace.
For Associations and corporations in these sectors, a new suite of downloadable eBooks puts a spotlight on Sydney’s credentials and the opportunities that exist by hosting business events in Sydney. More information is also available in a new video series and website content.
BESydney’s CEO Lyn Lewis-Smith said: “Business events are a powerful platform for tackling and solving the difficult problems in our world through the exchange of knowledge and ideas, the pooling of resources and solutions that come from collaboration between a diverse range of global participants.
“BESydney wants to be part of the solution and we know that Sydney offers a unique environment that is welcoming, inclusive, safe, sustainably focused and delivers solutions through innovation.”
BESydney’s social impact programme behind this strategy has already enjoyed early recognition by taking the inaugural Global Destination Sustainability Movement Impact Award for destination management organisations committed to legacy and impact through business events in October 2023.
