PATA has signed a Memorandum of Understanding (MoU) with the International Congress and Convention Association (ICCA), becoming dedicated partners in establishing meaningful connections between the two organisations.
The MoU was signed in conjunction with the 62nd ICCA Congress in Bangkok hosted by Thailand Convention and Exhibition Bureau (TCEB). This is the second time Thailand played host to the ICCA Congress, with the first time in 2007 in Pattaya.
Both parties plan to create joint programme content designed to nurture the ‘Business Travel’ sector in the Asia-Pacific region, emphasise sustainability in future activities and events, and begin cross-participation in flagship events between the Associations, among other priorities.
“This partnership holds great promise for the expansion of business opportunities in the region as there is important synergy between the travel and tourism industry and business events, as both relate to travel and economic impact for destination and industry players. We eagerly look forward to sharing valuable insights and best practices with them,” said PATA CEO Noor Ahmad Hamid.
“We both share values around sustainability, education, legacy, and advocating for the global significance of international collaboration and partnership. Asia-Pacific is an amazing place, culturally diverse and endlessly fascinating. It offers so much to the world in terms of travel and business. Yet it is the people here that are key to developing new opportunities, and ICCA salutes the collective energy, efficiency, and boundless desire to create unique event experiences for all,” said ICCA CEO Senthil Gopinath.