AsiaWorld-Expo (AWE) in Hong Kong signed an Agreement On Strategic Partnership And Cooperation with the Korea International Exhibition Centre (KINTEX) in Gyeonggi Province on November 14, sparking the start of collaboration to develop Asia-Pacific’s events industry.
The agreement encompasses various key areas of collaboration, including active exchange of business development strategies, exploration of potential business opportunities and marketing strategies, enhancement of employee training in both venues, and arrangement of reciprocal site visits.
By leveraging the extensive experience and local expertise of both professional teams, AWE and KINTEX will promote expo and cultural events with joint effort and cross-city power of alliance.
Irene Chan, CEO of AsiaWorld-Expo, said in an earlier press statement that the agreement was an extension of her company’s “close cooperation with the exhibition and entertainment industries in South Korea, having successfully hosted numerous remarkable exhibitions and concerts which attracted a large number of international visitors”.
“This signing ceremony marks a new chapter in our cooperation, facilitating communication among industry professionals, expanding the scale of conference and exhibition activities in both cities, promoting business and incentive travel, and attracting more large-scale international and regional events. Leveraging our strategic location in the heart of the Greater Bay Area, AWE is committed to fostering the thriving development of the MICE industry in the Asia-Pacific region,” stated Chan.
In an interview with TTGmice in Hong Kong on November 23, Chan said: “If we can join forces to attract more events and delegates over to Asia-Pacific, we will do it.”
She believes that collaborative efforts could earn Asia-Pacific events that rotate within the region or lead to spin-offs that benefit several cities.
She shared that the AWE team actively researches on topics that would benefit Hong Kong and Asia as a whole, and determines if events specialising in such topics could be successful for a long time. The team would then speak to relevant event organisers on the possibility of staging such events in Hong Kong.
One outcome of this effort is the birth of Super Terminal Expo 2024, set for November 5-7.
“It is exciting because it is an inaugural show for the transportation and logistics industries in Hong Kong and the rest of Asia. Our business development team has been working on this event topic for quite a few years, even before the pandemic,” said Chan.
She added: “Super Terminal Expo in Hong Kong will be organised by Informa Markets, a big player, and will cover airport terminal, cargo terminal, logistics railway terminal, and more. It will be groundbreaking.”
