BCD Travel China, Global Sustainable Tourism Council (GSTC), and Colorful Earth have entered a partnership for 2024 to help companies drive sustainable transformation in business travel.
As part of this collaborative effort, the partners are set to unveil the Sustainable Business Travel Strategy Guide, along with a suite of training programmes targeted at corporate clients, their travel managers and sustainability professionals.
The travel guide and training programmes are expected to be available in the 2H2024.
This initiative is geared towards enhancing the ability to measure and control potential environmental and social impacts linked to business travel, empowering companies to make informed and responsible travel decisions. The partnership could also play an important role in achieving corporate ESG (Environmental, Social, and Governance) goals.
Jonathan Kao, managing director for BCD Travel North Asia, stated: “We believe that our joint efforts with GSTC and Colorful Earth will inspire and enable companies operating in China to meet their ESG goals by adhering to the utmost standards of environmental stewardship and social responsibility.”
“This collaboration serves as a notable illustration of the outcomes possible when organisations with shared values join forces towards a meaningful goal. Together, we are not just participants but active shapers of the future of corporate travel, blending responsibility with innovation to forge a new path in the industry.”
“The necessity of this guide is more vital now than ever, providing a starting point for companies worldwide to navigate the complexities of sustainable business travel, ensuring a more environmentally conscious and responsible approach to business journeys,” said Randy Durband, CEO of GSTC.
