Digital pivot

After a four-year hiatus, the Indonesia Dental Exhibition & Conference (IDEC) returns, infusing an international dimension into the local dental scene

Event brief
In its 3rd edition, IDEC 2023 centred around the theme The Transformation of Dental Health Resiliency. It was held from September 15-17, 2023.

Covering 5,000m2 at the Jakarta Convention Center, the event featured 350 exhibitors from 14 countries, including national pavilions from China, Germany, and South Korea. These exhibitors covered diverse business sectors, from dental instruments and practice equipment to furnishings, materials, and accessories.

IDEC also served as a strategic platform, offering 26 scientific seminars by 29 expert speakers from various countries, enabling participants to acquire new skills and knowledge for future-proofing their expertise.

Event highlights
Key IDEC highlights encompassed cutting-edge dental technology exhibitions, educational conferences, and networking opportunities for professionals. Notably, the event boasted an international character with 73 international exhibitors, fostering global connections and knowledge exchange within the Indonesian dental industry.

Mathias Kuepper, managing director and vice president Asia Pacific at Koelnmesse, highlighted IDEC 2023’s substantial growth. The show saw a 20 per cent increase in size from 2019, and featured 65 new companies and three national pavilions. Visitor numbers also saw a 22 per cent increase compared to the previous edition in 2019.

Organising IDEC 2023 after the pandemic posed challenges due to rapid technological evolution and changing expectations. To tackle this, organisers Koelnmesse and Traya Eksibisi Internasional embraced a comprehensive digital transformation.

One initiative was the introduction of an AI-driven digital platform for business matching, connecting exhibitors with potential clients based on their interests and goals. The event also implemented a seamless online registration and ticketing system, optimising operations and enhancing the overall attendee experience.

Event Indonesia Dental Exhibition & Conference 2023
Organiser Koelnmesse
Venue Jakarta Convention Center
Dates September 15-17 2023
Attendance 5,110 Visitors from 26 Countries

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