The Slate Phuket is rolling out a suite of James Bond-themed experiences and hyper-local partnerships, having officially declared 2026 its “Year of MICE”.
These experiences include excursions to James Bond Island, teambuilding challenges centred around the 007 legacy, and specialised event setups.
The connection to James Bond is more than just marketing; it is part of the resort’s DNA. It was the resort’s owner who originally convinced producers to swap Halong Bay for the now-iconic limestone karsts of Phang Nga Bay for The Man with the Golden Gun, shared Claude Sauter, general manager of The Slate Phuket.
Aligning with TCEB’s Meet Well campaign, the resort is also integrating corporate wellness into the boardroom, added Sauter. The Slate has tapped Niels Steeman, founder of Bangkok-based Thrive Approach, to facilitate modules focusing on stress management, sleep, and nutrition.
To provide planners with more off-site variety, the resort has also partnered with Junkyard Theatre – a quirky, high-energy venue 35 minutes away that hosts up to 120 pax for buyouts – and Coolies Club, a two-storey heritage restaurant in Old Phuket Town featuring zero-waste, fire-smoked cuisine, and cabaret performances.
“We’re looking to double our MICE revenue from the current 10 per cent by year-end,” Sauter told TTGmice, noting that the resort’s regional focus on the Singapore hub and Chinese buyers was established long before recent geopolitical shifts.
He identifies the property’s sweet spot as incentive groups or high-end corporate meetings of around 100 rooms, or 200 people. “This group size allows for exclusive use of venues like the Black Ginger (a Thai restaurant at The Slate Phuket),” he added.
Set within 25 acres of lush greenery, The Slate Phuket features seven meeting spaces, including a 550m² Grand Ballroom and the Coliseum Garden, a five-tiered lawn amphitheatre that can host up to 500 guests. For total seclusion, groups can buy out a three-villa cluster totalling 2,000m² of private space.
The resort has also spearheaded the North Phuket Alliance, a collective of 13 hotels stretching from Mai Khao to Nai Yang beach, positioning the North as a serene, logistically superior alternative to the island’s congested South.
