Experience Gold Coast has secured the rights to host the Society for Incentive Travel Excellence (SITE) Global Conference in February 2028, marking the first time the event will be held in Australia and the Asia-Pacific region.
The event – announced by Tourism Australia’s managing director Robin Mack at IMEX Frankfurt 2026 yesterday – is expected to attract approximately 500 of the world’s leading incentive travel professionals, corporate planners, and luxury travel brands.
Experience Gold Coast’s CEO John Warn said hosting the conference validates the city’s infrastructure and positions it as a premier destination capable of delivering world-class international business events.
“The incentive travel sector is one of the highest-yielding areas in tourism, and this conference is expected to deliver tens of millions of dollars to our visitor economy. (It also creates) valuable opportunities for our local industry to showcase their products directly to global decision-makers,” he stated.
Tourism and Events Queensland CEO Craig Davidson added that the win highlights the state’s growing reputation for global business events.
Securing this conference is a “tremendous vote of confidence”, Davidson said. “This event will bring global buyers and travel leaders directly into our regions, creating long-term opportunities for Queensland tourism operators while showcasing the depth and diversity available across the state.”
Further details regarding SITE Global Conference 2028 will be announced in the coming months.
