Tasmania scales up MICE infrastructure to attract larger events

A rendering of the proposed Launceston Conference Centre

Tasmania is expanding its business events capacity to capture a larger share of the global conference market through several major infrastructure projects.

The Australian state currently caps event capacity at 1,100 delegates, but upcoming developments will boost hosting capabilities across both Hobart and Launceston.

A rendering of the proposed Launceston Conference Centre

The proposed Macquarie Point Stadium precinct in Hobart will feature dedicated business event infrastructure for up to 1,500 delegates, while a planned convention centre in Launceston would be able to accommodate up to 1,000 attendees.

To support the expected increase in visitation, Hobart Airport is expanding its terminal and strengthening its runway to handle larger aircraft. Other supporting developments include Lumina at The Tasman, A Luxury Collection Hotel, Hobart, and a scheduled Cadbury visitor experience for 2028.

Business Events Tasmania CEO Marnie Craig said: “These investments will allow Tasmania to compete for larger national and international conferences while maintaining the personalised and high-quality delegate experience we are known for.”

The state is also leveraging its environmental record to secure international bookings, highlighting that Tasmania has been net carbon negative for nine consecutive years and runs on 100 per cent renewable electricity. Stakeholders expect this sustainability profile, combined with local expertise in marine science, renewable energy, and agriculture, to secure the next generation of global events.

“We are ambitious about the future of business events in Tasmania,” Craig added.

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