The Penang Convention & Exhibition Bureau (PCEB) has signed a Memorandum of Understanding (MoU) with automotive distributor Edaran Otomobil Nasional Berhad (EON Berhad) to integrate electric vehicles (EVs) into the state’s business events sector.
Under the agreement, EON Berhad becomes the official mobility partner for conferences and business events in Penang, deploying its multi-brand EV portfolio to support greener event operations and reduce transport emissions.
Chief minister of Penang, Chow Kon Yeow, welcomed the partnership, stating that introducing electric vehicles into the business events ecosystem is a “meaningful step in supporting greener mobility solutions while enhancing the overall visitor experience”.
PCEB’s CEO, Ashwin Gunasekeran, emphasised that crossing industry lines to tie business events with the automotive sector opens up new avenues for corporate visibility and innovation. The collaboration is also expected to scale up brand engagement across upcoming regional and international exhibitions, forums, and conventions held in Penang.
