The Singapore MICE Forum (SMF) 2024 will convene industry leaders and professionals for a two-day event on July 25-26, 2024, at Sands Expo & Convention Centre, Singapore.
Themed Moments & Momentum, SMF 2024 promises an unparalleled experience and celebration of the power of Moments and the unstoppable Momentum that defines the very best of the industry.
Over 30 industry thought leaders will take centrestage during the event, delving into critical topics shaping the future of business events. These include harnessing the power of artificial intelligence, navigating sustainability challenges, talent acquisition strategies, and the evolving landscape of community building, sales, and marketing.
Yap Chin Siang, deputy chief executive, Singapore Tourism Board, said: “Singapore’s MICE industry continues to serve as a cornerstone that catalyses innovation, collaboration and impactful change. This year’s SMF celebrates ‘Moments & Momentum’, a fitting theme as the MICE industry makes a strong comeback, and as the Singapore Exhibition & Convention Bureau celebrates 50 years of driving the long-term growth and sustainability of Singapore’s MICE industry.
“Together with local and international industry stakeholders and partners such as SACEOS, we remain committed to the continuing advancement of the MICE industry, aligning with our ambition of becoming the ‘World’s Best MICE City’.”
The second edition of the prestigious Singapore MICE Awards will be another key highlight of SMF 2024, where the 18 award categories will recognise and celebrate the outstanding achievements of industry players across the business events ecosystem.
Also part of SMF 2024, the Singapore MICE Challenge will showcase the next generation of talent, providing a platform for students from various Institutes of Higher Learning to present their transformative ideas in reimagining the future of business events. This year, the annual competition welcomed 16 teams, with seven teams emerging as finalists. The finalists will showcase their creativity and push the boundaries of what is possible for the industry at the finals on Day 2 of SMF 2024.
