EA Rooftop, an integrated culinary lifestyle complex by Asset World Corporation (AWC) atop the Empire Tower in Sathorn’s CBD is set to launch on September 18.
The project, spearheaded by AWC CEO and president Wallapa Traisorat, is expected to revolutionise the city’s culinary and business events landscape.
With an investment of over one billion baht (US$29.3 million), the EA Rooftop project is expected to elevate The Empire into a global lifestyle destination. It will feature some of the highest and most spacious high-end culinary and event spaces in Thailand, capable of accommodating large groups and events.
The 10,000m2 EA Rooftop, pronounced “ey-ah”, is a multi-level culinary haven featuring 2,500m2 of outdoor dining and entertainment spaces. A unique lift, dubbed the Aya Experience, will transport guests between the various levels, enhancing the overall atmosphere.
The complex, spanning more than six storeys, offers a diverse range of dining options. Casual dining options are found at EA Gallery on the 55th floor while Michelin-star experiences are presented at EA Chef’s Table one floor up. The experience culminates on the top four floors with Nobu Bangkok and its open-air Nobu Rooftop Bar on the 60th floor.
Event planners have a choice of various indoor function rooms here, along with a double-storey outdoor function space, complete with a large LED screen.
By end-2024, AWC will partially open a floor devoted to wellness cuisine.
“EA Rooftop is strategically located to draw traffic from nearby five-star hotels such as W Bangkok and The Standard. During the day, the complex will cater to executive groups and expatriates in the area, while in the evenings, it will transform into a culinary hotspot for tourists. The Instagrammable rooftop views are expected to attract short-haul markets, further boosting its popularity,” said Wallapa.
She added that “Bangkok doesn’t yet have such an expansive high-end culinary destination that can handle large volumes of MICE groups – particularly this high up”.
According to AWC’s head of hotel operations Rungruang Wirojcheewan, the venue has already garnered significant interest and buy-out enquiries for high-profile events, such as the World CEO Forum and various fashion shows.
Next month, AWC will also launch a dedicated event booking platform.
Matt Knights, chief hospitality group officer at AWC, said the project is crucial to Bangkok’s competitiveness as an events destination. “Bangkok is competing against other cities like Tokyo, Seoul and Kuala Lumpur. A landmark like the EA Rooftop adds another selling point that MICE suppliers can leverage to sell the destination to their clients,” he remarked.
