As part of its business events offerings, the Thailand Convention and Exhibition Bureau (TCEB) has partnered with local businesses to offer two new immersive workshops – ClayCirclelation and Sensory Marketing.
These workshops are designed to provide business events planners and travellers with immersive and enriching experiences, combining creativity, learning, and cultural immersion.
The ClayCirclelation workshop, held at Clay Circle in the Sam Yan area, allows participants to unleash their artistic side through pottery design. Guided by professional instructors, groups of up to 60 people can work together to create unique pieces while learning about marketing concepts.
The Sensory Marketing workshop, hosted by Never 2 Nose in the Charoen Krung neighbourhood, caters to groups of 30 to 40 people. Participants delve into the world of fragrance and learn how to create custom scents that reflect their brand identity. The workshop emphasises the importance of sensory experiences in marketing and branding.
These workshops are just the beginning of TCEB’s efforts to continually enhance Bangkok’s business events offerings with the help of local partners, said Chiruit Isarangkun Na Ayuthaya, TCEB president, in a press release.
TCEB first organised the workshops as pre-tour activities for hosted buyers of IT&CM Asia 2024 in September 2024, where some attendees have decided to include these activities for their clients’ trips.
