The Melbourne Convention Bureau (MCB) has released The Positive Impact of Business Events Report, showcasing the significant value that business events bring to Victoria.
The report details how such events contribute to the state’s economy, community engagement, sector growth, education, trade, and investment.
Speaking at the AIME 2025 opening press conference, MCB’s CEO Julia Swanson emphasised the transformative power of business events, citing several examples.
“From the strengthening of leadership and international partnerships at the 2023 Asia Pacific Offshore Wind & Green Hydrogen Summit, to the community engagement of the 2024 Lions International Convention, and the lasting legacy and impact of the 20th International AIDS Conference; business events are invaluable to Victoria.”
“This report includes multiple case studies outlining what MCB has achieved and the immense value that business events have brought to the Victorian community, to the economy, to education, trade, and investment.”
The report further demonstrates that business events not only boost the economy but also provide platforms for knowledge exchange, innovation, and networking. They drive industry growth, promote technological advancements, and enhance skills development.
Over the past decade, MCB has delivered 1,620 business events, generating more than A$2.3 billion (US$1.4 billion) in economic contribution. These events have resulted in 1.3 million hotel room nights booked by 610,000 delegates. They have also created an estimated 29,000 jobs in various sectors, including event planning, hospitality, transportation, and local services.
