The Singapore MICE Forum (SMF) 2025 will return from July 23-25, 2025, with the theme “What’s Next?”.
The Association MICE Symposium will debut on July 23, and feature discussions on association growth strategies and member needs. Edward Koh, executive director, conventions, meetings & incentive travel, Singapore Tourism Board (STB), will provide an overview of Singapore’s association landscape. Panels will cover expanding association impact through international events and evolving event formats.
Highlights on July 24 include a fireside chat with Ho Kwon Ping, founder & executive chairman, Banyan Tree Group, on hospitality, sustainability, and leadership. Melissa Ow, chief executive, STB, will also discuss Singapore’s business events positioning and the goal to triple business events tourism receipts by 2040.
Other panels such as Master or Slave, Manager or Staff?, will discuss AI’s impact with leaders from Microsoft, Qualcomm, Engages.ai, and QD Academy; while Game On: Reinvention, Media, and the Rise of New Sports will host experts from NBA, Magnifi, and Mint Media Sports will explore new sports and media innovation in Asia-Pacific.
Additionally, the SMF Marketplace will feature over 20 companies showcasing MICE industry solutions.
Also part of SMF is the Singapore MICE Awards 2025 Gala Dinner on July 24. With 18 award categories, the awards honours outstanding achievements and recognises excellence across the business events industry. Over 60 nominations from more than 30 companies have been received.
On July 25, a new initiative, the Singapore MICE Development 2025, will engage over 400 students and mid-career professionals from various institutions, offering career insights and networking opportunities with around 20 participating companies.
Finally, the Singapore MICE Challenge 2025 Finals will feature five top semi-finalist student teams presenting their solutions for the business events industry’s future to a panel of judges.
