The 33rd IT&CM Asia and 28th CTW Asia-Pacific 2025 successfully concluded, reporting a show characterised by a strong focus on experiential learning, networking, and regional partnerships.
The double-bill event welcomed over 270 exhibitors and more than 400 business events, association, and corporate buyers from over 50 countries and territories.
At their respective booths, destinations and organisations added fun experiential elements through activities, giveaways, and entertainment.
Meanwhile, the conference portion featured tailored educational sessions and workshops, allowing delegates to focus on relevant topics. Highlights included an ICCA-led Sustainable Gastronomy in MICE engagement activity, and a cocktail mixing session by Singapore Expo.
Keynote addresses included Thailand Convention and Exhibition Bureau’s (TCEB) president Supawan Teerarat on Design Local: Quenching the Thirst for Authenticity, and PATA’s CEO Noor Ahmad Hamid on Shaping the Future of Travel.
Beyond the floor, the event’s focus on immersive experiences began before the official opening with a Bang Kachao Pre-Event Tour hosted by TCEB. Delegates explored Bangkok’s “green lung”, participating in sustainable activities like planting native trees and creating custom diffusers. The evening concluded with a Lost Plate Bangkok Evening Food Tour via tuk-tuk, sampling local street food and delicacies.
Following the exhibition, buyers participated in TCEB-organised post-show tours to explore business events-ready destinations outside of Bangkok.
In Sukhothai, delegates experienced the region’s cultural heritage through visits to historical parks, porcelain villages, and hands-on souvenir creation.
Meanwhile, Krabi offered adventure and wellness, including snorkelling, zip-lining, and pristine beach relaxation.
Lastly, Khon Kaen focused on local craftsmanship and culture, featuring visits to the Ban Chiang UNESCO World Heritage Site, weaving centres, and authentic farm-to-table Isan cuisine.
The next edition of IT&CM Asia and CTW Asia-Pacific is scheduled for September 22 to 24, 2026, in Bangkok, Thailand.
