The AWS Summit Sydney 2025 at ICC Sydney and Imagination marked four years of partnership, inspiring over 10,000 attendees with immersive AI activations. This event set a new benchmark for operational excellence, as well as industry-leading sustainability efforts
Event brief
The International Convention Centre Sydney (ICC Sydney) partnered with Imagination in delivering Amazon Web Services (AWS) Summit Sydney 2025 for the fourth consecutive year.
In 2025, AWS Summit aimed to inspire – showcasing the real-world impact of AI and AWS technologies in action. Over two days at ICC Sydney, thousands of developers, business decision makers and leaders explored immersive and interactive activations like ‘The Discovery Zone’ and ‘The Proving Grounds’, where bold ideas met practical applications.
Delivering a seamless and premium experience remained a top priority for ICC Sydney throughout every stage of the event. From inspirational keynote moments in its world class theatres to hands-on demonstrations across our versatile spaces, every element of AWS Summit Sydney was designed to bring the future closer – making it tangible, relevant, and human.
Event highlights
Delivering an event of this scale required seamless coordination and premium service, and ICC Sydney was fully equipped to meet this expectation.
The AWS Executive Forum, as part of the AWS Summit, welcomed over 700 executives to the Cockle Bay Room in ICC Sydney’s Convention Centre, where the forum featured three distinct breakout spaces: “Ignite,” “Inspire,” and “Innovate.” Each of these spaces were brought to life by ICC Sydney’s audiovisual team.
Guests began with a private breakfast in ICC Sydney Theatre before moving into the keynote – setting the tone for an exclusive and high-impact programme. AWS Summit’s custom-built round stage required a full room transformation. From re-setting the space to overseeing technical setup, every detail was handled with precision and care.
Challenges
To support an inclusive and seamless experience, ICC Sydney guided the client through event spaces to support the creation of visual stories. These visual stories enabled attendees to plan their day and navigate the 240,000m2 venue spanning the Convention Centre, Exhibition Centre, and ICC Sydney Theatre. By providing clear, accessible information in advance, these resources reduced anxiety, supported sensory and communication needs, and empowered delegates to engage more fully in the event.
In addition, ICC Sydney’s team ensured seamless wheelchair access and proactively installed tents on the Level 2 balcony, minimising weather-related disruptions and reinforcing the venue’s commitment to accessibility and comfort.
In collaboration with AWS Summit Sydney, ICC Sydney also provided key insights and data to create custom Sustainability Cards, helping communicate the event’s positive environmental and social impact. These cards highlighted initiatives such as sourcing local, reducing carbon emissions, diverting waste from landfill, and supporting community causes.
ICC Sydney’s Corporate Social Responsibility team implemented water stations to minimise single-use plastics and achieved an 83 per cent waste diversion rate, verified through an ICC Sydney-conducted audit. The event championed circular practices by reusing existing assets, such as the registration desk at the AWS Executive Forum, demonstrating how thoughtful design and sustainable choices can deliver fresh, on-theme experiences with a lighter environmental footprint.
Event Amazon Web Services (AWS) Summit Sydney 2025
Dates June 4 to 5, 2025
Organiser Imagination and Amazon Web Services
Venues ICC Sydney Convention Centre, Exhibition Centre and ICC Sydney Theatre
Attendance 10,000+
