The Singapore Tourism Board (STB) and China Council for the Promotion of International Trade (CCPIT) signed a Memorandum of Understanding (MoU) on January 22, marking the first MoU signed between the two organisations specific to cooperation in the exhibition industry.
Under the three-year MoU, CCPIT will drive Chinese enterprises to host international trade events in Singapore, with the STB providing essential liaison and industry connectivity support. The two organisations will also lead joint promotional campaigns targeting high-growth sectors, including advanced manufacturing, clean energy, healthcare, and technology, to help regional firms scale globally.
Beyond event facilitation, the agreement commits both parties to deepening industry standards through knowledge exchange. This collaboration will focus on digital transformation, talent development, and sustainability initiatives to modernise the exhibition landscape in both markets.
“The signing of the Memorandum between the CCPIT and the STB is an important measure to deepen China-Singapore cooperation in the exhibition industry. It holds great significance for strengthening industrial chain ties between China, Singapore and South-east Asia and boosting regional economic prosperity,” said Wu Shengrong, director general of the Exhibition Management Department (Office of International Exhibitions Bureau and World Expo Affairs) of the CCPIT.
“It is anticipated that through the practical cooperation between our two institutions, positive contributions will be made to deepening exhibition cooperation in key industries and promoting the development of China-Singapore economic and trade relations,” he added.
Poh Chi Chuan, executive director, exhibitions and conferences, STB, said: “We look forward to welcoming more Chinese organisations participating in exhibitions held in Singapore. As a hub for innovation, technology and research, Singapore serves as a trusted and efficient gateway to the fast-growing Asia Pacific region, connecting partners to strategic business networks and collaboration opportunities while enabling meaningful engagement that drives lasting impact.”
