UFI, the Global Association of the Exhibition Industry, concluded its 2026 Asia-Pacific Conference last week, drawing more than 260 industry delegates to the Queen Sirikit National Convention Centre (QSNCC).
Hosted by the Thailand Convention & Exhibition Bureau (TCEB) from March 5 to 6, the flagship event focused on the structural forces reshaping regional trade, from supply chain shifts to technological integration.
The gathering served as a strategic platform for UFI’s Associations Committee and Asia-Pacific Chapter to align on regional partnerships. High-level support from the Thai government demonstrated the event’s significance, with opening addresses delivered by Bangkok governor Chadchart Sittipunt, and TCEB’s president Supawan Teerarat.
“TCEB is delighted to host this conference, which aligns with our mission to elevate Thailand as a global leader in exhibitions,” said Supawan. She noted that the event highlighted Thailand’s role as a strategic hub for the Asian market, showcasing the city’s world-class infrastructure and hospitality.
Beyond the plenary sessions, delegates engaged with Bangkok’s cultural heritage through curated tours of local temples and historic neighbourhoods.
The association now turns its focus to the UFI European Conference in Izmir, Türkiye, this June. Looking ahead to next year, the 2027 UFI Asia-Pacific Conference is scheduled to take place in Bali, Indonesia, hosted by the Indonesian Exhibition and Convention Association.
