ICC Sydney strengthens event accessibility via sensory maps and visual stories

Sensory maps and visual stories help attendees plan their visit and prepare their event experience at ICC Sydney

The International Convention Centre Sydney (ICC Sydney) has rolled out a suite of digital accessibility tools, including visual stories and sensory maps, designed to assist neurodiverse visitors in navigating its sprawling precinct.

Sensory maps and visual stories help attendees plan their visit and prepare their event experience at ICC Sydney

The initiative, timed to coincide with World Autism Understanding Month, aims to reduce environmental anxiety by allowing guests to pre-plan their movements through the convention, exhibition, and entertainment buildings.

Developed in partnership with Autism Spectrum Australia (Aspect), the new resources provide detailed layouts identifying high- and low-sensory zones alongside step-by-step visual guides of the arrival experience.

The digital tools are backed by a broader internal Diversity Champions programme, where specialised staff act as dedicated points of contact for guests with hidden disabilities.

This follows a year of intensive corporate training, which saw dozens of employees complete the Sunflower Program for hidden disabilities and Ally for Change inclusion workshops.

The maps and stories are now live on the ICC Sydney and TikTok Entertainment Centre websites, serving as a permanent resource for the venue’s diverse global audience.

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