Cebu has strengthened its standing as a rising Southeast Asian business events hub following the successful hosting of the 48th ASEAN Summit and Related Meetings.
The international gathering follows Cebu’s hosting of the ASEAN Tourism Forum (ATF) earlier this year, marking a banner year for the province’s business events sector.
Megaworld Hotels & Resorts anchored a significant portion of the summit’s logistical and hospitality operations through its properties within The Mactan Newtown township, including Savoy Hotel Mactan Newtown, Mercure Mactan Cebu, and the Mactan Expo. Ahead of the event, all three venues secured Certified Sanitation Standards from the Department of Health to accommodate high-profile regional delegates and heads of state.
“The ATF demonstrated Cebu’s growing strength, but hosting the ASEAN Summit and ministerial-level meetings affirms that the destination is fully prepared for events of global significance,” said Cleofe Albiso, managing director of Megaworld Hotels & Resorts and president of the Cebu MICE Alliance.
In addition, Megaworld’s township model provided a distinct operational advantage by integrating accommodations, convention facilities, and transport links within a single, secure environment to minimise logistical complexity.
