1000Meetings enters Indonesia, sets sights on China’s GBA

Delerue: 1000Meetings’ growth strategy is based on “Asia for Asians in the region and beyond”

Corporate events platform 1000Meetings has expanded its South-east Asian footprint with the launch of its Jakarta network.

This follows the company’s 2025 opening in Kuala Lumpur and builds on its dual-headquarters structure in Singapore (established in 2020) and China (established in 2008).

Delerue: 1000Meetings’ growth strategy is based on “Asia for Asians in the region and beyond”

Founder and managing partner Julien Delerue told TTGmice that the platform is eyeing growth in China’s Greater Bay Area (GBA), driven by a rising number of regional technology companies.

The expansion comes as the company hosts its inaugural 1000Meetings MICE Showcase in Jakarta from June 3 to 4, featuring hotel and hospitality partners from China, Japan, Malaysia, Singapore, and Thailand. The event has drawn registered buyers primarily from the Indonesian capital, alongside several overseas delegates.

“We need to be as close as possible to where the demand is,” Delerue said, noting that the platform is targeting Bandung, a major Indonesian economic hub for creative tech, digital startups, and textile manufacturing.

Delerue pointed out that while Asia remains a “fragmented market”, the necessity of face-to-face events remains unchanged. However, he observed that post-pandemic corporate events have scaled down – frequently ranging between 20 to 100 attendees – as companies become more selective and hyper-focused on the attendee experience to achieve their corporate goals.

Furthermore, conservative Asian buyers are increasingly prioritising regional travel over longhaul destinations due to rising costs and market uncertainties.

He elaborated: “Corporates are not only headquartered in Singapore, but also in Kuala Lumpur; and many in Malaysia are heading to Penang, Kuantan, Ipoh, and Kota Kinabalu for factory visits, and incentives.”

Looking ahead, 1000Meetings sees further South-east Asian expansion opportunities in Thailand and Vietnam.

Concurrently, the platform is ramping up engagement with domestic clients in the GBA, particularly within the tech sector. Delerue pointed out that while Shanghai remains a go-to event destination, Guangzhou and Shenzhen are often overlooked due to sourcing complexities.

To bridge this gap, 1000Meetings plans to leverage its extensive hotel and hospitality partnerships, while also capitalising on outbound opportunities from high-mobility corporate hubs like Guangzhou and Hong Kong.

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