New Zealand-headquartered PCO, The Conference Company (TCC), has unveiled a new brand identity and website to mark its first anniversary as part of the Uno Loco Group (ULG).
The refresh integrates TCC’s 33-year history of event management with the creative, production, and design capabilities of ULG and its agency, Hula. The company’s new logo features two overlapping shapes representing client partnership, a concept TCC calls “the stage”.
Company leadership confirmed that core delivery teams and client management will remain unchanged despite the rebrand.
“Through TCC, clients still get the conference management expertise they love… But they’re now complemented by Uno Loco’s creative storytelling and live production, and Hula’s design, brand and B2B communications,” said ,” said James Brehaut, general manager New Zealand.
Stephen Noble, general manager APAC, stated the firm’s strategy remains guided by simplifying the complex, maintaining field expertise, and building the future of conferences.
The rebranding follows sustained demand for high-quality, in-person events despite global geopolitical concerns. TCC recently secured several major regional event wins and renewals, including the New Zealand Principals’ Federation Conference; Cardiac Society of Australia and New Zealand Annual Scientific Meeting; and Australian Diabetes Congress.
Founded in 1990, The Conference Company has delivered over 1,200 events across New Zealand, Australia, and the Asia-Pacific region.
