The Penang Convention & Exhibition Bureau (PCEB) has signed Memoranda of Understandings (MoUs) with six major academic institutions to build a future-ready talent pipeline for Malaysia’s business events sector.
The MoUs were signed during a official ceremony at the Olive Tree Hotel Penang, held in conjunction with PCEB’s broader BE Associate talent development initiative. The six participating institutions are Sentral College Penang, Disted College, INTI International College Penang, SEGI College Penang, UOW Malaysia KDU Penang University College (Batu Kawan Campus), and Taylor’s University (Lakeside Campus).
Under the agreements, PCEB and the higher education partners will establish a long-term framework to bridge classroom learning with hands-on industry application. Students across these campuses will receive direct access to industry-led conferences, forums, specialised workshops, and structured internships. The collaboration also encompasses joint programmes in professional competency, capacity building, and career readiness to ensure graduates understand the evolving operational standards of the global events ecosystem.
