Asia/Singapore Wednesday, 17th December 2025
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Hybrid events of the future bring fresh challenges

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This is the first of a series of webinars targeted at the MICE industry

As hybrid events – a mix of face-to-face and virtual solutions – are set to shape events of the future, the formats of programming to meet event KPIs, such as audience engagement and monetising, will be the new challenges organisers have to be ready to tackle.

These observations and concerns were shared at the hour-long TTG Conversations: The end of events as we know it? webinar, the first of a series. Chaired by Karen Yue, group editor of TTG Asia Media, the panellists were Iain Bitran, executive director, The International Society for Professional Innovation Management (ISPIM); Veemal Gungadin, CEO, GlobalSign.In; Joe Ciliberto, global director, sales and marketing, EventsAir; and Cheryl Tan, head of events, TTG Events.

This is the first of a series of webinars targeted at the MICE industry

Gungadin stated: “Online events shouldn’t be about replicating a physical event. It requires a whole new thought process and medium, to build a great attendee experience online.”

This includes making it seamless for attendees, such as having to integrate elements like a single sign-on function and a live-streaming platform, plus offering content that will value-add such as breakout or Q&A sessions.

In addition, when ISPIM moved its conference this year online, Bitran also made it a point to engage attendees by including social elements ranging from a pre-event live concert, a DJ spinning live from Penang, to a cocktail drinking-networking session.

Ciliberto agreed that the way organisers engage online should be a top priority, and suggested gamification as one of the ways. For instance, delegates who join a session or answer a trivia question can earn points, which can then be used to redeem digital gifts like a Starbucks gift card.

But Gungadin cautioned that digital events can become consumer media, like watching sports shows with high-level engagement commercials in between.

“Online events is really about the content itself, as opposed to a face-to-face experience (where food, interactions, and the venue comes into play). If the content is bad, that’s it,” he said.

The other challenge, or opportunity, is how can one monetise digital events.

Bitran revealed that many people expected online events to be free, but that was not possible, and that virtual events entailed more work.

“A usual ISPIM conference costs around €800 (US$875), but a fair amount now would be around €300. We also brought in an honour-based pricing (where those who can afford to pay more do), which fits the current situation,” Bitran said. Meanwhile, for sponsors who are coming onboard for next year, he indicated they will also acknowledge them this year as well.

“At the end of the day, you want your event to have good ROI, be it good engagement or financial; there needs to be some sustainability there,” quipped Ciliberto.

Tan highlighted that she would also be looking at the capabilities of venues to facilitate hybrid events in the near future, where Wi-Fi, service support and technical know-how would come into consideration.

“One area that we would find valuable are insights or ideas from the venue which help us think about what we can do with their space. A venue is just four walls, with some still requiring to pay for Wi-Fi. Having that soft skill, and the ability to help organisers conceptualise what they could possibly achieve, would make it compelling to choose that venue,” she noted.

And while Bitran was against conducting anything virtual prior to this pandemic, he acknowledges that future hybrid events are a boon for the industry.

“Virtual events could benefit possible attendees from developing countries who can’t afford to attend the actual event,” he pointed out.

Tan agreed that hybrid arrangements can solve challenges typically faced at virtual events, and even value-add.

“One example is attendance and hosting with capacity limits. With a virtual component, delegates who can’t travel due to travel restrictions, or with limited time schedules, are still able to participate remotely.”

Higher fares, touchless experiences to define future of business travel

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What will be the "new normal" in the business travel world?

US-based corporate travel managers are bracing for hefty price tags in the “new normal” travel programme when business trips restart, while industry observers stress that the ecosystem and standardisation of services across the entire supply chain will be critical.

These highlights were shared during the first CTC – Corporate Travel Community Online Masterclass webinar titled Towards The “New Normal” Travel Programme last week, which saw more than 900 attendees from 50 countries.

What will the “new normal” in the business travel world be?

Although so much about the “new normal” is still not known, speakers were unequivocal about companies having to be dynamic and to adapt to whatever unfolds, stressing that there were opportunities for those who are able to meet the needs of an increasingly scrutinising consumer where safety, security and health have become even more important.

With business travel post-Covid-19 based on “paying for safety”, the discussion posited that air tickets could skyrocket to US$10,000, but it was uncertain what the tolerance is.

Peter Harbison, chairman emeritus, CAPA – Centre for Aviation, is optimistic beleaguered airlines operating in big domestic markets will bounce back quickly, but it would be more difficult for international carriers with grounded longhaul fleets and smaller players, resulting in fewer and more expensive services, and fewer direct routes.

Keeping in mind social distancing and other Covid-19 prevention measures, which might still be in place, Harbison pointed out that air travel would require “a significant amount of standardisation” if travellers have to transfer from one airline to another, adding that “governments have a massive and important role to play in agreeing on standards that are acceptable”.

He commented that travel on a global basis would be “lumpy” and it would be necessary to renegotiate a multilateral agreement.

Eric Bailey, global director travel, venue source & payment, Microsoft, is expecting “some big changes at how we look at things” in the “new normal”.

“(While the airlines could) centralise and control how people can feel safe… and airlines do better than what people think, the worry is about the in-between transition, the random driver, the random car,” Bailey said, adding that having no control over the trip process is what makes travellers the most nervous.

Bailey shared that travellers want to know travel is safer, and everything about the trip – from the seat number to the hotel room assigned.

Bailey continued: “Policy will not change if someone has to travel… if it is absolutely essential, (but airlines just need to figure) how to balance it out (based on economic and health considerations as Australia is different from China or the US).”

He shared that discussions for Microsoft-only hotels with no other guests apart from its employees and a touchless door-to-door experience – from home to airport to hotel and back – were being looked into.

However, the availability of a Covid-19 vaccine would create a very different “new normal”, according to Bruce Finch, newly-retired former senior director, global travel & meeting services, Autodesk.

Finch also questioned how an organiser of a 12,000-delegate event which takes four years to plan can ensure staff and suppliers are protected, and if organisers would have to provide personal protection equipment on site.

Meanwhile, Bailey believed companies are likely to adopt a strategy where 50 per cent of meetings will still be face-to-face and the rest online, but the model will be more “personal” than what is available today.

In reply to a question posed by moderator, Benson Tang, CTC’s executive director, as to whether RFPs would become more stringent, Bailey said it was “unknown still” for the June/July negotiations as “nobody has answered the questions”.

Microsoft would be asking for much more detail, Bailey shared, but admitted that the company itself did not know what the new criteria are post-Covid-19, or whether in two years, everyone expects social distancing and touchless experiences to continue.

With the Covid-19 pandemic making safety and health core principles, the discussion agreed that travel managers would have to be dynamic and adjust to changing regulations and new demands.

Suppliers that can cater to the needs of the “scrutinising consumer” have huge money-making opportunities, and Finch said new supplier contracts will see travel managers asking interesting questions, although nobody yet knows what they are.

With the rise of demanding consumers with safety and health concerns, Harbison believed more companies will tackle the issue with more individual travel and the use of corporate jets and private services.

On the role of TMCs, Bailey said nobody knows how they will change, but they must go beyond just booking the air ticket, hotel and transport.

On a positive note, Finch said the “new normal” could spur demand for NDC (New Distribution Capability) if it can perform more “progressive tasks”, with Harbison adding that if air travel is high-risk, NDC would become more important for full-service carriers in the corporate travel segment.

Harbison pointed out that the rich content of NDC would have a big leg-up and enhance a full-service airline’s competitive edge, while the role of LCCs would be redefined and become a discretionary market.

On other issues discussed, Bailey said risk of data, personal safety and health were going to become bigger, “billion-dollar issues”, adding that corporates would be willing to pay huge premiums if they find “real value” in a service that nobody else offers.

Finch opined that companies wanting to maintain a high level of duty of care would have to pick up the slack if travel insurance could not provide wider coverage in a more risky travel landscape post-Covid-19.

Bespoke Travel Company develops activities that observe social distancing

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China’s Bespoke Travel Company has come up with two new teambuilding programmes that observe social distancing, where members can be “alone-together” in a scavenger hunt, and a teambuilding game based on a traditional British pub quiz format.

Targeted at the domestic market, the scavenger hunt activity offers booklets that are sent by post, which guide participants through Beijing and Shanghai’s major sights on the hunt for clues, while learning historical facts and stories about the place they are visiting.

Beihai Park in Beijing is the first location to be launched by the company

The first booklet that will be launched is Bespoke’s Beihai Park Scavenger Hunt this month.

The park is the oldest in Beijing and the hunt, which lasts about four hours, will take place in five zones, and “hunters” will be asked six questions and undertake a challenge for each zone.

Bespoke Travel Company’s founder Sarah Keenlyside, said: “Bespoke started out as a company that put the emphasis on independent touring, giving people the tools they needed to explore a city at their own pace.”

Teams can enter their completed activity booklets – by post, WeChat or email – into a citywide competition and the winners will be announced in early-July.

Upcoming later this month will be a Bespoke Bund Scavenger Hunt in Shanghai, followed by one for Beijing’s 798 Art District.

Meanwhile, the Bespoke Online Team Building Game is conducted via Zoom and WeChat and hosted by a Bespoke Games Master, who administers the challenges, questions and puzzles, get gamers on track and keeps score.

The game incorporates several different rounds of challenges, trivia and puzzles that teams must work on together to solve, race against the clock, and find certain items in their house before their rivals.

Keenlyside explained: “The idea with this was absolutely to deliver a couple of hours of fun and laughter to teams that are in desperate need of some light relief right now.”

The game, which is conducted in English and takes around 2.5 hours to complete, can also be customised for teams based in other countries.

How companies can better support employees’ mental health and wellbeing during Covid-19

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Companies should place greater emphasis on supporting the mental health of employees during a crisis like this
Companies should place greater emphasis on supporting the mental health of employees during a crisis like this

While companies have been busy adjusting to new Covid-19 realities, employees have had to rapidly adapt to new working arrangements. These include staggered work hours, long-term work-from-home arrangements, and extended periods of social isolation. Some organisations have also adopted new technologies or processes to ensure business operations go on as usual.

However, having working arrangements in constant flux, along with an ongoing pandemic, can take a toll on an individual’s mental health.

Studies have shown that these prolonged remote working arrangements can cause employees to feel isolated from the lack of social contact, and this is often associated with increased mental ill-health. While the Covid-19 pandemic is likely to upend many ways in how and where people work, many employers will also realise the need for greater attention to supporting employees’ mental and emotional wellbeing.

Caring for mental health can be tricky, especially when companies must deal with issues employees find sensitive or personal. For example, Covid-19 has brought international travel to a standstill over fears of getting infected. Those same fears can be carried over even after the pandemic subsides and some employees might be reluctant of making business trips out of fear of contracting the virus. Other employees might also be feeling the effects of long-term social isolation, or be struggling with familial responsibilities while working from home, and require additional emotional support during this time.

Safeguarding an employee’s wellbeing during long-term work-from-home arrangements
Now more than ever, employee wellbeing is the cornerstone of any successful organisation. Many companies are leveraging digital tools to bridge physical distances, and allow employees to connect and communicate on a daily basis. This social connection, while done remotely, has amplified the importance of communication in fostering a positive workplace culture, emphasising employee wellbeing, and ensuring business-as-usual even during a pandemic.

However, these may not always be enough to allay fears of financial and job security, the safety of loved ones abroad, personal health and expectations of falling short in familial responsibilities – concerns that are traditionally out of earshot from companies.

Thus, companies must recognise the next crucial step in communicating with employees – proactively building a culture where employees feel their wellbeing is a key priority.

To do so, companies should look into:

  1. Communicating company goals and expectations transparently and positively.
  2. Constantly checking in to show appreciation or gratitude for work done, to boost morale.
  3. Emphasising work-life boundaries, by respecting work schedules, and
    educating employees on how to make time spent at home more productive.
  4. Building a culture of openness to let employees know that their organisation cares about their wellbeing.

Telehealth support for physical and mental health situations can also extend additional lifelines to employees who need urgent help, and provide them with quicker access to quality medical care.

Even after the Covid-19 pandemic subsides, telehealth services can support and reassure the mobile workforce in the face of other risks like natural disasters or terroristic threats.

Changing perspectives over international business travel in a post-Covid-19 world
As Covid-19 abates, employees will have varying levels of comfort to travel for business again. Some might feel fearful at the idea of contracting the virus overseas, while others would relish in the freedom to move once again.

As such, businesses are likely to find that a one-size-fits-all travel policy might not be the most effective. On one hand, employees could find themselves in another lockdown overseas – or worse, contracting the virus – should companies enable international business travels too early. On the other, companies would also have to take into consideration how businesses would be affected should employees refuse or be unable to fly.

Thus, putting in place the appropriate travel policy at the appropriate time, underpinned by 24/7 access to medical, security and emotional advice and assistance, will make all the difference for employee safety.

Conclusion
What is commonly omitted after a crisis is a review of key lessons learnt to uncover strengths and weaknesses in existing business continuity plans.

Companies often stop at ensuring the safe return of their people and operations, and securing business-as-usual policies. However, it is important to also conduct a post-mortem – so, if your organisation is impacted by an outbreak or pandemic again, a process to managing it is clearly defined.

Particularly for a pandemic, historical data shows that it is very likely that at least one country your organisation operates in, or perhaps even a worksite, will experience a second wave of virus cases. This could be minor or even as significant as the first wave.

Ultimately, as far as tangible strategies go, inspiring resilient cultures will help companies withstand tests of time. Building a positive workplace culture will not only create flexible teams that adapt to sudden uncertainties, but teams that will also weather a storm when necessary.


Low Kiang Wei is the medical director for International SOS. He is responsible for clinical governance of all current and new Medical Services projects under the Singapore Division management, as well as ongoing advances in digital projects including telehealth and medical technology solutions in Asia.

Low previously led the team in case management across the Assistance Platform and assists with Medical Services Delivery, including supply chain and staffing. He has a special interest in Managed Care and Telehealth Modalities to improve access to appropriate care.

South Korea to build new convention centre in Chungnam

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South Korea is set to open a new international convention centre in Cheonan City, Chungnam (short for South Chungcheong) Province, come 2023.

This will mark the first large-scale facility of its kind in the province, where the need for such a venue has been raised many times in the past.

A rendering of the Chungnam International Convention Center

Comprising 13,768m2 of convention and exhibition space, the centre is slated to house one large convention hall, three mid-sized conference halls, exhibition halls, public relations centres, venture-education facilities, as well as five meeting rooms.

Located near the Cheonan-Asan KTX station, the centre will place delegates within a 40-minute KTX (high-speed-rail) ride to Seoul and allow easy access to nearby regions.

Chungnam is banking on the centre to help boost its economy, as well as its image on the international stage, through the hosting of large-scale events, said the Korea MICE Bureau (KMB) in a press statement. It is also hoped that the centre will create more job opportunities for locals.

As Chungnam specialises in device displays, steel, petrochemicals and automobiles, the KMB expects the centre to be an attractive venue for convention organisers serving these industries.

Plans for the centre are expected to be finalised in the coming months.

Aventri appoints Lisa Choi Owens to Board of Directors

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Event technology and services provider, Aventri, has welcomed Lisa Choi Owens to its Board of Directors.

Owens is currently the chief revenue officer and head of global partnerships at TED, and a recognised leader in the media, content and event industries.

At TED, Owen is responsible for growing the media platform’s reach and impact through strategic partnerships with organizations around the world. In addition to her being chief revenue officer, she also serves on TED’s Diversity Council and is an executive member of She Runs It, an organisation that has been encouraging and promoting the role of women in advertising for over 100 years.

Prior to TED, Owens served on the senior leadership team for the Scripps Networks as the co-founder and chief operating officer of Ulive, an internally funded start-up inside of Scripps Networks Interactive. Before founding Ulive, Lisa was the general manager of Digital Media for Scripps which included oversight of websites FoodNetwork.com,  HGTV.com, and TravelChannel.com.

TTGmice will be taking a news break

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TTGmice will be taking a news break on Thursday, May 7, which is Vesak Day public holiday in Singapore. News will resume the following Tuesday, May 12.

Here’s wishing all our Buddhist readers a happy Vesak Day!

The art of repairing with gold

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Tucked away in Tokyo’s luxury boutique district of Omotesando lies Saideigawa Pottery Studio, where founder and ceramic artisan Taku Nakano teaches kintsugi (gold joinery) to a growing number of business groups.

A look inside Saideigawa Pottery Studio

The traditional skill of using powdered or lacquered gold to repair broken pottery was born out of practicality, before it became a respected artform in the 14th century. Today, this rare activity offers insight into a fascinating side of Japanese culture and gives participants a stunning, luxury souvenir.

At Saideigawa, Nakano begins each 90-minute session by explaining the three philosophies behind kintsugi: nothing should be wasted; every object should get a second chance; and what people perceive as flaws can be beautiful.

The seven-step process involves choosing a broken plate, outlining the cracks with a marker, taping the pieces together, smoothing the surfaces, filling the cracks with resin and lacquer, adding the gold powder and polishing to perfection. With English instructions and patient, helpful staff, the activity is interesting, interactive and fun.

The basic package costs ¥6,600 (US$61) and offers a choice of three modern plates with old designs. Under the premium package, at ¥10,500, participants can work on a plate from the Edo-period (1603-1868), enabling participants to bring home a piece of history.

The studio can cater for up to 80 pax at one time and offers deals for groups dependent on their needs.

PACEOS calls on Philippine government to prioritise MICE sector

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PACEOS calls for Philippine government to prioritise recovery of the business events sector

The Philippine Association of Convention/Exhibition Organizers and Suppliers (PACEOS) has called on the government to prioritise business events, as it is the faster way to get the economy back on track.

“Nurturing MICE is actually a faster way of jumpstarting the economy rather than leisure tourists, because not only do you get tourism, you also get economy starters, catalysts for businesses to proceed,” PACEOS’ president Joel Pascual said in the webinar MICE In The Time of Pandemic Coping and Moving Forward hosted by the association recently.

PACEOS calls for the Philippine government to prioritise recovery of the business events sector

Fellow panellist, SMX Convention Center’s vice president sales and marketing, Agnes Pacis, shared that she anticipates a 50 per cent reduction in the capacity of the eight SMX convention centres, as the venues will have to provide enough space to follow physical distancing.

She listed the new normal of heightened focus on the level of hygiene, sanitation and safety, including limiting the number of attendees at tradeshows; restricting the number of people in a lift to four persons; more plated events over buffet reception; cosier social events as the normal round table for 10 will be reduced to six pax; temperature testing; and provision of hand sanitisers throughout the facility.

On the hotel side, Hotel Sales and Marketing Association’s president Christine Urbanozo-Ibarreta said they have “to revisit our business direction” to determine how to manage room occupancies and rates under the new normal.

There’s also the need to ask the Departments of Tourism and Health to come up with protocols and guidelines to protect workers and participants of business events, Ibarreta said.

She noted that events, mainly large accounts, in the convention months of October and November were already cancelled and that large hotels in Metro Manila have a “very big problem” of zero revenue.

On a more optimistic note, Team Asia’s managing director Bea Lim said: “What I’d love the industry to do is to strengthen and nurture our virtual community. It’s not about when MICE bounces back, but what we in the industry can do now to ensure MICE is alive. We cannot wait for post-Covid-19; we have to bounce back now.”

For instance, as virtual and augmented reality have been trending for a few years now, Lim believes now is a “great time to experiment and make it happen”.

The digital technology aiding hybrid or virtual events has really taken off during the lockdown, which was extended from April 30 to May 15. For instance, one of these is tech platform Kumu, which offers live streaming using cellphones.

Lim also suggested having a government-run online platform to connect industry players so they can support each other.

However, overall, panellists could not ascertain when the sector will normalise, saying it depends on when the vaccine is invented.

Meanwhile, Karem Miranda, Tourism Promotions Board’s (TPB) acting head, MICE Department, expects the recovery of Philippine business events to be staggered, with the domestic component recovering first, followed by regional, and finally international events.

Seoul Convention Bureau provides training and financial support

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Aware of the challenges the city’s business events sector is facing, the Seoul Convention Bureau (SCB) has promised training opportunities and financial support to Seoul MICE Alliance (SMA) members.

These initiatives, outlined in a press statement from SCB, have been rolled out as part of the bureau’s Stand Strong Together with Alliance campaign, which will continue till May 22.

Bukchon Hanok Village in Seoul, South Korea, pictured

Upon registration, each business event personnel will gain access to various courses either directly or indirectly related to the industry. They can take up to one hundred hours’ worth of classes.

Direct financial support will also be provided for private businesses in the sector that are operating from the South Korean capital. This will be drawn from the 2.5 billion won (US$2 million) set aside to tide Seoul’s tourism and business events industry through the pandemic, according to SCB.

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