Asia/Singapore Monday, 4th May 2026
Page 773

Follow the digital road

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Old and new architecture come together seamlessly in Singapore’s city centre

To market Singapore as a choice destination for Chinese business events, the Singapore Tourism Board (STB) is taking the digital route through popular platforms such as WeChat social messaging channel.

This move comes after STB’s 2017 market report which found that Chinese arrivals were the strongest, topping the charts for the first time with 3.2 million footfalls, up 13 per cent year-on-year.

Old and new architecture come together seamlessly in Singapore’s city centre

Juliana Kua, STB’s regional director, Northern & Western China, said: “STB China will be enhancing our WeChat service account – first launched in 2017 – with more functionalities and customised editorial content on our travel incentive schemes, case studies and destination information for (meetings and incentive programme) planners.”

One key part of these efforts is pushing the Passion Made Possible destination brand, which Singapore has so far launched in 22 Chinese cities with the aid of singers popular in China – Stefanie Sun and Nathan Hartono.

In April last year, the Singapore Exhibition and Convention Bureau also launched the In Singapore Incentives & Rewards (INSPIRE) programme for the Greater China market, aiming to promote Singapore’s unique attractions to Chinese incentive travellers.

“In 2018, together with our trade partners, we aim to create more online activity to highlight our Passion Made Possible brand. This will help to showcase Singapore’s strengths as a destination where innovation, growth and new opportunities meet, and create positive mindshare of Singapore as a top business events destination among business travellers and business event organisers,” continued Kua.

Besides accompanying STB on joint roadshows across China, local business events players have also stepped up collaborations and aligned their marketing plans with the bureau.
Mike Lee, vice president, sales, Marina Bay Sands, told TTGmice: “We often introduce our Chinese business leads to STB, so that clients can have access to the support offered by the tourism body’s incentive programmes.”

Marina Bay Sands is also collaborating with mobile and online payment platform Alipay and WeChat to roll out exclusive promotions and retail offers tailored to Chinese visitors at The Shoppes at Marina Bay Sands.

Lee added: “Over the years, we have observed an increased demand for bespoke meeting experiences from Chinese delegates. Moving beyond the standard gala dinner and conference programmes, delegates are seeking to add more luxury retail and dining experiences to their itinerary.”

Meanwhile, Bay Hotel is “working very closely with operators (strong in China) – Ctrip, Elong, HRS and others – to bring in more corporate businesses”, shared Philip Cyril Raj, group general manager for Bay Hotels & Resorts. “The China corporate travel market is huge and (we are) looking into more campaigns to draw (them in),” he said.

Get savings on corporate travel

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Business travel is as expensive as it is essential as nothing is more impactful than a face-to-face conversation with a potential client.

As companies continue to grow their businesses and expand their operations overseas, their expenditure on travel will increase substantially. However, these companies can keep their travel expenses in check by adopting a managed travel approach – that is, having practices and policies to control the way employees book business travel.

Here are five best practices in managed travel that companies can follow to lower their business travel costs.

Keep your corporate travel policy clear and simple
A corporate travel policy is a set of rules or guidelines that your employees must follow when they travel for work – similar to an IT or HR policy.

Take a close look at your existing corporate travel policy and think about whether it covers every area of travel spend within your company. Focus first on getting the fundamentals in order – an appropriate approvals process along with guidelines on bookings and reservations, and on-site spending and expenses.

Then, communicate the policy to your travellers clearly. Keep the policy short, avoid jargon, and create a list of FAQs. Work with your HR department to have the corporate travel policy included as part of the induction programme for new employees.

Setting out clear procedures will help your business travellers make decisions that stay within your policy and don’t incur additional costs that hurt your bottom line.

Have a smart pre-trip approval process
One of the simplest ways to reduce your corporate travel spend is by having an approval system in place for bookings. By making it clear who needs to give approval for travel, you won’t have the problem of trips having to be cancelled after they’ve been booked, triggering wasted expenditure.

Technology is now available to automate and speed up these processes, which can reduce costs. You can also consider outsourcing this process to your travel management company.

When creating your approval process, ask yourself these questions: Do all trips require pre-trip approval? How many of your trips get disapproved? What are the lost savings if fares increased while a trip was awaiting approval?

Don’t look just at hotel room rates; look at the total cost of the stay
Being smart with hotel bookings can deliver big savings. The hotel room rate often comprises a relatively small part of the total cost of the stay once you factor in expenses such as meals, laundry and airport transfers. This is particularly true for longer stays.

When negotiating with hotels, try to have these additional expenses bundled into the room rate. From time to time you might also find promotional rates that include added benefits such as breakfast or room service.

Finally, companies should consider moving away from Last Room Availability (LRA) rates. These rates, which are typically higher than Non-Last Room Availability (NLRA) rates, give the company the right to buy a room at their contracted terms and prices even if the hotel only has one room left in that category. LRA rates have for many years been considered the gold standard for corporate hotel negotiations.

However, in generally low-occupancy destinations like Thailand, China and India, and where hotels rooms are aplenty, LRA rates often don’t make economic sense.

Reward your employees – and your business
Every time your travellers pick a more cost effective option, they’re saving the company money. Over the course of a year, that can really add up. So how about giving them an incentive to deliver further savings? It could be a voucher for their favourite store, a share of the savings, or time off – just some way of thanking employees for reducing your travel costs and encouraging them to keep doing it.

There are also savings to be had by ensuring your business makes the most of corporate reward schemes. These cost nothing to join and give your company points every time you make a booking. Once your points have built up, they can be redeemed against the cost of airline tickets, upgrades and often hotels and car rental.

Plan ahead
In the world of corporate travel, it is always wise to book flights and hotels in advance as prices can dramatically increase nearer to travel.

CWT data shows that the average ticket price for a longhaul business class air ticket increases anywhere from 15 per cent to 45 per cent when booked seven days prior to travel as compared to 21 days.

Craig Hooley named COO of Oaks and Avani brands

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Minor Hotels has appointed Craig Hooley as the new COO of Oaks Hotels & Resorts and Avani Hotels & Resorts (Australia and New Zealand).

In his new capacity, Hooley will spearhead Oaks and Avani’s corporate and commercial operations in its key markets of Australia and New Zealand, where it currently has a portfolio of over 50 properties. Based in Minor Hotels’ regional office in Maroochydore on Queensland’s Sunshine Coast, he will also develop forward growth strategies for the company and provide leadership across various corporate factions.

Prior to joining Minor Hotels, Hooley was general manager of Shangri-La Hotel, Sydney, following a successful tenure at Shangri-La International Hotel Management in Hong Kong.

Hooley has amassed extensive industry experience during his two-decade-long hospitality career, having held several key leadership positions with Mirvac Hotels & Resorts and InterContinental Hotels Group, both in Australia and overseas.

Trump-Kim meeting, high security no impact on Singapore meetings

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The high security surrounding the two zones in Singapore from June 10 to 14 as a result of the high-profile meeting between US president Donald Trump and North Korean leader Kim Jong Un will not affect any major business meetings in Singapore.

A spokesperson from the Singapore Tourism Board told TTGmice that “there are no major business events taking place in the affected Tanglin and Sentosa areas during the week of the summit”.

Trump and Kim to meet in Singapore next week

While Shangri-La Hotel Singapore – declared a special event area for the summit by the Singapore government on June 3 – has declined to comment on the political meeting’s impact on corporate events and guests activities at the hotel next week, Capella Hotel Singapore has told TTGmice that the hotel will remain closed to external visitors from June 10 to 17, due to two consecutive private events.

Singapore meeting specialists are unperturbed by the high security requirements surrounding the meeting.

Crystal Sim, president & CEO of travel and events agency Albatross World, said all affected areas have been “clearly stated” and it is “for all of one day”. None of Albatross’ clients have chosen to avoid Singapore next week.

Daniel Chua, founder and chief executive of conference organiser Aonia, has no events this month which he now finds to be a “relief”.

Both Sim and Chua believe that the high-profile event will augur well for Singapore in terms of both leisure travel and business events.

“Even before the meeting has taken place, people around the world have become curious about Singapore, wanting to know where she is and why she’s so special to have been chosen for this important event,” said Chua.

“And if the meeting goes well, it will further demonstrate to the world Singapore’s stability and neutrality as a destination for the highest level political meetings, as well as her ability to deliver on the critical security requirements,” he concluded.

Bita Seow joins SACEOS

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Bita Seow has been appointed executive director for the Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS).

In her new role, Seow will be responsible for growing and maintaining the association’s financial sustainability, and providing leadership in building and managing a Secretariat Team for the association.

Seow has over 20 years’ of sales and marketing experience in the infocomm-media industry, having held senior positions at SP Telecom, MediaCorp, PacNet and SingTel. She also previously helmed the Singapore Precision Engineering Technology Association Secretariat as its executive director.

During the course of her career, she spent time at Chan Brothers Travel Singapore and Tourism Queensland in regional marketing for corporate and individual travel destination planning.

Working closely with the Singapore government, Seow will help shape the future of Singapore’s meetings, incentive, conventions, exhibitions and events industry and help chart the industry’s growth path to further the island state’s position as a leading regional and global business events destination and business events hub in Asia.

JW Marriott Phuket reveals new executive sous chef

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JW Marriott Phuket Resort & Spa has appointed Brian Raymond Moore as the property’s executive sous chef.

In his new role, Moore will be supporting the executive chef Dietmar Spitzer at JW Marriott Phuket Resort & Spa in supervising daily operations at the resort’s 10 onsite Phuket restaurants and bars, banqueting, catering for meetings and events as well as overseeing all culinary initiatives and entire kitchen team.

The Australian brings with him 27 years of culinary experience and restaurant expertise.

Prior to this move, he was corporate group executive chef at the Epicurean Group in Hong Kong for a decade.

He sharpened his knives as apprentice chef in Grand Hotel (now Hotel Windsor) in Melbourne. He continued to hone his skills working in fine restaurants among Italian, French to European cuisine like Rogalsky’s restaurant; Laconda Veneta; Arigo Harry’s Bar; Rospar’s Restaurant; The Willow; Riva St Kilda Marina; Peter Rowland Catering; Chiones Restaurant; and Arthur’s Seat Restaurant in Australia.

Marriott opens its first serviced apartments in Hangzhou

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A room in Marriott Executive Apartments Hangzhou

Hospitality giant Marriott International has opened the doors to its first branded apartment hotel in Hangzhou, China, the Marriott Executive Apartments Hangzhou.

The property in Zhejiang Province’s capital city features 142 fully-serviced apartments ranging from 40m2 studios to 140m2 three-bedroom suites. Each apartment is outfitted with a fully-equipped kitchen, free Wi-Fi, and satellite TV.

A room in Marriott Executive Apartments Hangzhou

Residents can make use of meeting rooms, a mini-theatre, and health club facilities such as a 24-hour fitness centre, an indoor swimming pool, as well as a sauna. There is also a kids’ club for families with children.

On-demand services such as housekeeping, grocery shopping and chauffeur-driven limousines can also be arranged.

Strategically situated in the center of the Future Sci-Tech City and part of the European Financial City, Marriott Executive Apartments Hangzhou is close to an array of notable companies and major industrial zones, including Alibaba’s headquarters, Zhejiang Overseas High-level Talents Innovation Park, Hangzhou Internet Dream Town and Hundsun Technological Park.

In addition, the International Conference Center is just a short walk away, while it only takes 15 minutes to drive to Hangzhou Xixi Wetland Park, INtime Mall and Impression City Shopping Center.

GCCEC struggles to accommodate surging Asian interest

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The Gold Coast Convention and Exhibition Centre (GCCEC) is struggling to accommodate increasing interest from Asian groups, losing significant amounts of business while it lobbies the government for an expansion.

Still buzzing from hosting the Commonwealth Games in April followed by the Infinitus China incentive group which brought in an extra 6,000 visitors, business tourism authorities have been working hard to ensure both events are leveraged for long term gains.

The Gold Coast Convention and Exhibition Centre

“I think the city’s been overwhelmed by the response and the work that’s been done by Destination Gold Coast in attracting sporting-related conferences,” said Adrienne Readings, general manager of GCCEC. “Enquiry rates from Asia have increased by about 200 to 300 per cent, especially from mainland China, thanks to Infinitus China.”

But bookings at the GCCEC have almost reached capacity, and the structural demands of some large-scale meetings means that the centre has turned away a “significant amount” of business.

“I don’t want to delve into the numbers because we’re working on a business case at the moment and a lot of that information is confidential,” Readings told TTGmice during last week’s This Is Gold Coast Business Exchange.

Since four years ago, Readings has been lobbying the government to extend the centre by up to 50 per cent, with the state government now undertaking scoping studies. But she admits the wait is costing them.

Readings: GCCEC in dire need of an expansion to cope with increased interest

“We’ve (been) measuring our lost business for about eight years. The Gold Coast is a very popular destination both nationally and internationally, and the combination is a bit of a perfect storm if you don’t have the space.

“We are the largest venue (in Gold Coast that can) accommodate big incentive groups, (and) international conferences out of Asia and Europe (which) require a lot of concurrent meeting space,” Readings elaborated.

The GCCEC currently seats 6,000 in an area divisible into three spaces, with more than 6,000m2 of exhibition space which can be divided into four halls and 22 meeting rooms.

Gold Coast exceeds expectations of Asian buyers

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Some hosted buyers from Singapore have indicated that Gold Coast has exceeded their expectations and they are keen to send groups Down Under.

For the first time since the annual showcase started in 2014, This Is Gold Coast Business Exchange (TIGCBE) invited event planners from South-east Asia. For the three hosted buyers, it was also their first visit to the Gold Coast.

SkyPoint Observation Deck

“It’s been more than I expected,” said Trendy Dai, senior event manager for George P Johnson. “The (suppliers) we met were very helpful and they have a passion for events. The itineraries we’ve been shown and entire concepts have been awesome, and quite a few hotels have impressed me.”

A customised programme designed for them included site visits to hotels and meeting venues, a helicopter ride over the the city, and a surprise visit by a koala at the SkyPoint Observation Deck.

Sufiyana Hassan, senior events executive for CWT Meetings & Events, said there is a perception among her clients that Australia is an expensive destination but her visit has given her ideas on how to cut costs.

“They’ll want to experience the city like a local (anyway) so we don’t have to do transfers. We can take the tram instead and it’s just a few stops (to nearby hotels). Also, I’ve seen innovative backdrops which are cheaper and more mobile that we can potentially use,” Sufiyana shared.

Both Dai and Sufiyana told TTGmice that the visit has convinced them to bring groups to the Gold Coast.

“My clients have previously asked about Gold Coast but we didn’t have much knowledge about this place so we were (lukewarm) about the idea,” said Dai, whose main clients are from the IT industry like IBM. “Now we know what’s best for which groups and have the right contacts in Gold Coast to make this happen.”

Sufiyana said her groups have been going to South Korea and Japan, but she’ll now ask them to consider the Gold Coast for future meetings and incentive experiences.

(From left) Trendy Dai, Sufiyana Hassan, and Erica Hegarty at a Polo By The Sea experience as part of This Is Gold Coast Business Exchange

However, Erica Hegarty, head of sales for Asia-Pacific at Pacific World, said while the Gold Coast impressed, it may not be the best place for her corporate groups.

“I feel that Brisbane would be a better option for corporate meetings because they have more venue options. But I think the Gold Coast has more choice when it comes to activities and experiences, particularly for incentive groups,” she opined.

Regardless, Hegarty said more of her Asia-Pacific based corporate clients have been asking about Australia as a meetings destination.

“They’ve done enough within Asia, and Europe has been more appealing because it’s just a few more hours travel than Australia,” Hegarty said. “But I think (the appetite) to experience new destinations (is there) and Australia is being mentioned quite often these days.”

A total of 68 hosted buyers attended the three-day showcase which ended on Saturday.

Marriott unveils vision for Sheraton transformation

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Sketch of the brand’s design foundation

Marriott International has announced its vision for a transformed Sheraton Hotels and Resorts, with 25 per cent of Sheraton hotels worldwide having committed to renovations totalling an estimated US$500 million.

The company, which introduced its new Sheraton guestroom late last year, is showcasing its vision for Sheraton’s public spaces at the NYU International Hospitality Industry Investment Conference in New York.

Sketch of the Sheraton’s design foundation

Sheraton is the third largest brand in the Marriott portfolio, and the largest outside of North America in terms of room count.

“From the moment we closed the Starwood merger in late 2016, the revitalisation of Sheraton has been a top priority for our company,” said Arne Sorenson, president and CEO of Marriott International.

Reverting to its roots as the gathering place for locals and guests, Sheraton’s strategy will include collaborative venues, technology enabled designs, and a host who helps deliver an experience that is exclusive to Sheraton.

“We wanted to build on Sheraton’s legacy of sitting at the heart of communities across the globe, but also create a differentiated positioning and compelling proposition for our owners,” added Sorenson.

“This is the first time in years that the brand has been above competitive benchmark in both rate and occupancy,” said Tina Edmundson, global brand officer, Marriott International. “We have improved brand standards, increased group bookings, and ramped up our business engine over the last year as a first step in a multi-phase, multi-year plan, leveraging our experience in revitalising lodging brands.”

Since joining Marriott International as part of the acquisition of Starwood Hotels and Resorts in September 2016, Sheraton has exited 6,000 rooms with another 2,000 expected to depart by the end of the year. During the same period, 5,000 rooms have been signed to the portfolio.

According to Marriott, intent to recommend for the brand has already increased two points year-over-year and market share has grown for the first time in years.

Sheraton’s portfolio currently consists of nearly 450 open hotels with 80 additional projects in the pipeline in 72 countries and territories. By 2020, the brand’s footprint is expected to expand to 90 countries.

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