Bita Seow has been appointed executive director for the Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS).
In her new role, Seow will be responsible for growing and maintaining the association’s financial sustainability, and providing leadership in building and managing a Secretariat Team for the association.
Seow has over 20 years’ of sales and marketing experience in the infocomm-media industry, having held senior positions at SP Telecom, MediaCorp, PacNet and SingTel. She also previously helmed the Singapore Precision Engineering Technology Association Secretariat as its executive director.
During the course of her career, she spent time at Chan Brothers Travel Singapore and Tourism Queensland in regional marketing for corporate and individual travel destination planning.
Working closely with the Singapore government, Seow will help shape the future of Singapore’s meetings, incentive, conventions, exhibitions and events industry and help chart the industry’s growth path to further the island state’s position as a leading regional and global business events destination and business events hub in Asia.
