MARINA Bay Sands (MBS) is seeing a rise in the number of mega sports events being held on its premises, with the next such event being the high-profile ONE Asia MMA Summit from June 1 to 3.
Organisers of the summit have claimed that it will be the largest ever in the history of the Mixed Martial Arts (MMA) sport.
Mike Lee, MBS vice president of sales, said these events, which include the Dragon Fire Championship Boxing Event in May, Asia Dive Expo in April and Z1 Pro-Fencing World Series in July 2010 and December 2011, allowed the integrated resort to ‚Äúshowcase the flexibility of the space at the Sands Expo and Convention Center‚ÄĚ.
For instance, an exhibition hall at the Center was transformed into a sports arena with up to 4,000 tiered seats, pyrotechnics, music and lights on one of the days during the recent Dragon Fire Championship Boxing Event.
‚ÄúSporting events held at MBS allow the integrated resort to be viewed from a different perspective. We are not only a venue that caters to traditional conferences, tradeshows and business meetings ‚Äď our facilities and accompanying attractions provide a natural platform for large-scale sporting events that demand space, flexibility and expertise,‚ÄĚ said Lee.
He added that large-scale sporting events at MBS also contributed significantly towards guestroom occupation.
‚ÄúThe boxers participating in the Dragon Fire Championship Boxing Event were from around the region, with two boxers in particular ‚Äď Chris John (Indonesia) and Lorenzo Villanueva (Philippines) ‚Äď having notably large fan bases in their own respective countries. As a result, the fights saw many regional fans flying in‚Ä¶to support their boxing heroes.‚ÄĚ