Travelex takes on new name, sets bigger MICE goals

FOLLOWING a 100 per cent acquisition by Westminster in March this year (TTG Asia e-Daily, April 9, 2012), Travelex Hong Kong will be rebranded as TLX Travel from June 1.

TLX Travel, which has retained its existing headcount and experienced travel managers, will seek to grow more corporate travel business out of the small and medium enterprise (SME) segment.

Eliza Ma, who helms TLX Travel as CEO, said: “We are currently bidding for government tenders, such as those issued by the Education Department and the Airport Authority. Incentives or seminars from pharmaceutical and computer industries will also be targeted.”

Ma added that Westminster’s “strong IT system” would enable TLX Travel to provide speedy responses to requests for proposals.

To build the new brand further, TLX Travel has joined Uniglobe Travel, a global network of agencies that specialise in providing travel services to SMEs.

“This (the alliance with Uniglobe Travel) benefits our operations, as we (can provide) global support for our clients. Our next step is to roll out a new website and embrace the online business platform. We may also consider offering 24-hour client support in the future,” said Ma.

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