RAMADA Khao Lak Resorts and Spa is making its foray into the meetings sector by announcing a new package aimed at driving demand during low season and promoting the destination as an alternative to an increasingly overcrowded Phuket.
The Andaman resort, about an hourâs drive north of Phuket, recently launched the Boardroom Talks and Jungle Walks package to tap higher-end MICE groups coming to Thailandâs south, said general manager Michael Vorderleitner.
âKhao Lak is not really a MICE destination,â Vorderleitner said. âBut we want to show people that it can take longer to drive to a meeting in the south of Phuket than it does to get to Khao Lak. Thereâs less travel time (to get here), less stress and you can have your meeting surrounded by nature.â
The two-night/three-day package, which runs from May 1 to September 30 and cost 4,400 baht (US$151) per pax, marks the seven-year-old resortâs first efforts to promote its MICE business. Providing clients with flexibility rather than a prescriptive itinerary is a key aim.
âWe donât have specific programmes or activities,â he said. âWe want clients to tell us what they want, weâll then tailor a programme for them… the more creative and out of the box, the better.â
Programmes can range from barefoot meetings on the beach to walks though mangrove forests or teambuilding activities in the nearby Khao Sok National Park. Restaurants and other facilities can be converted into meetings venues for clients who do not want to use the larger-scale facilities.
Vorderleitner expects Australia, Singapore and Hong Kong to be key source markets for the MICE promotion.