BUSINESS Events Sydney (BESydney) has secured the Pro-Health China Annual Conference 2014, a mega incentive that will attract 4,500 delegates and deliver an estimated economic impact of A$22.5 million (US$19.9 million) to New South Wales (NSW).
The five-day event joins BESydney’s list of 10 Asian corporate business event wins secured during the current financial year, and follows the successful conclusion of Perfect China Leadership Seminar 2013 in July, which was attended by more than 3,000 delegates and brought with it almost A$21 million in economic impact.
BESydney CEO Lyn Lewis-Smith said the growth in the number of incentive events secured for Sydney over recent years is a result of the state’s targeted strategies to attract business from this important market.
“Over the past decade, we have developed strong relationships in Asia. This has played an important part in the success that Sydney is now enjoying in the region,” Lewis-Smith said.
“We know that Asia is a relationship-driven market and the long-term strategies we’ve invested in, including being the first Australian bureau to establish an in-market presence in Asia (2004), have enabled us to build networks and trust, and convert business for Sydney. We now have representatives in Singapore, China and India (in partnership with Destination NSW), along with Mandarin-speaking staff across key departments in our Sydney office. Together, these strategies are paying dividends!”
Lewis-Smith added that Sydney’s success could also be attributed to its ability to deliver real returns for companies that chose to reward their high achievers with a trip to the harbour city.
“Perfect China reports that it saw a 20 per cent increase in sales following the company’s announcement that the 2013 incentive would be held in Sydney,” she said.
Last financial year, BESydney secured 33 Asian corporate incentive events worth an estimated A$57 million in economic impact. This represents over half of the revenue secured by BESydney during 2012/13.
