Sydney Entertainment Centre rechristened Qantas Credit Union Arena

A NEW naming rights partnership between Sydney Entertainment Centre and Qantas Credit Union has led to a name change for the iconic event venue in Sydney’s Harbour City.

Now known as Qantas Credit Union Arena, the venue will work with Qantas Credit Union in developing a range of new marketing and promotional opportunities.

The partnership comes as AEG Ogden assumes responsibility for operating the venue until the end of 2015.

Announcing details of the partnership, Sydney Entertainment Centre general manager, Steve Hevern, said Qantas Credit Union had helped to ensure that there would be a major entertainment venue in the Sydney CBD for the majority of the time while the new International Convention Centre Sydney was under construction.

“Our business case for the Sydney Entertainment Centre remaining open for a further two years included the securing of sponsorship revenue. Qantas Credit Union has stepped up to the plate in being a major contributor to the financial viability of the centre during the next two years,” said Hevern.

He added: “We as a venue team are very motivated to create a platform by which Qantas Credit Union can interact with our patrons across the wide range of events that we will host at Qantas Credit Union Arena.”

According to Hevern, the venue has staged over 4,000 events for more than 26 million people since May 1983.

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