MELBOURNE Convention Exhibition Centre (MCEC) launched a new brand yesterday to better market its event technology prowess.
The new brand, Imagine, is accompanied by a tagline, Technology that brings your events to life. It represents a suite of technology solutions that includes digital signage systems, social media integration to help event organisers control and moderate the display of rich media content and tweets, webcasting and event recording as well as intelligent lecterns.
Explaining the move, MCEC chief executive, Peter King, said: “There is a lack of understanding (among clients) of what we can do for events technologically.”
Along with the launch of Imagine, MCEC has also debuted a new service that allows clients to work with its technology team to create 3D floorplans of function spaces.
Visualisation Studio, as the new service is called, is built on MA3D, a German-made programme and enables event organisations to try out various lighting effects, layouts and positioning of projectors and screens, etc to see how the space would look like in reality.
According to Michael Walsh, MCEC’s director of technology operations, the venue is likely to be the first of its kind in Australia to offer such a techonology service to clients.
“It is free and part of the package clients get when they book our spaces. It is meant to improve the client’s event-planning experience and offer a more realistic visual of their event than the standard 2D floorplan,” he said.
The first event to utilise Visualisation Studio will be held this May.
