TWO new national MICE entities are set to make their first appearances at this year’s IT&CM Asia (IT&CMA) in Bangkok.
Berlin Tourismus & Kongress follows its inaugural appearance at IT&CM China in Shanghai earlier this year with a presence in Bangkok this September.
Ralf Ostendorf, director market management of Berlin Tourismus & Kongress, said: “VisitBerlin has intensified marketing activities in Asia for the past years to develop new incoming markets for tourism to Berlin.”
“We believe that IT&CMA is a well-positioned platform for us to learn more about the MICE industry in Asia-Pacific and nurture our popularity in the region.”
Likewise, Dubai Business Events will also be joining IT&CMA for the first time this year. Senior manager – sales and convention services, Katrina Lance, said: “The Asia-Pacific market represents 30% of the generated MICE leads for Dubai. This is a growing market, benefiting from the growing economics that various Asian countries have been experiencing.”
This year’s edition of IT&CMA 2015 will also see the debut of six Swiss entities: Arosa Kulm; Destination Davos Klosters; Geneva Tourism & Convention; Lausanne; Montreux Riviera – Lake Geneva; Lucerne Convention Bureau; and Zurich Tourism.
IT&CMA 2015 will run at the Bangkok Convention Centre at CentralWorld as always, between September 29 and October 1 this year. It runs alongside CTW Asia-Pacific.
