SANYA has taken major steps to be China’s next top MICE destination, and one of them include the inauguration of the International Island Sanya Forum that concludes tomorrow.
The MICE-focused forum is a project three years in the making by the Sanya Tourism Development Commission (STDC) and its partners. The event has drawn more than 200 delegates from all over China as well as international MICE media representatives.
Also significant at today’s MICE forum was STDC becoming an ICCA member and the incorporation of a China MICE tourism advisory board which comprises eight of the country’s leading MICE companies.
Ni Hui, president of Grand China MICE and a representative of the board, said the aim is to help develop Sanya into a world-class MICE destination.
He added that delegates attending events organised by his company were satisfied with the hardware and software in Sanya which is benefitting from continuous infrastructure upgrades.
Meanwhile, Noor Ahmad Hamid, director of Asia-Pacific with ICCA, reported that for the first time Sanya has made it to the 2014/2015 Asia-Pacific city rankings.
