Malaysia gets its first business events alliance

In partnership with key industry partners in the Kuala Lumpur City Centre (KLCC) precinct, the Kuala Lumpur Convention Centre (the Centre) has established the Kuala Lumpur Convention Centre Business Events Alliance (KLCC BEA) to drive business events to the destination.

KLCC BEA comprises the Centre, hotels, professional event planners, shopping, dining, entertainment and transportation partners located in the heart of the city. Partners include Grand Hyatt Kuala Lumpur, Impiana KLCC Hotel, Mandarin Oriental Hotel Kuala Lumpur, the Marini’s Group, MCI Malaysia, Suria KLCC Shopping Mall and Traders Hotel Kuala Lumpur.

(From left) MCI’s Yap Shook Fung; Traders Hotel Kuala Lumpur’s Christian Nannucci; Impiana KLCC Hotel’s Aarron Nelson; Grand Hyatt Kuala Lumpur’s Robert Dallimore; The Centre’s Alan Pryor; Mandarin Oriental Kuala Lumpur’s Frank Stocek; Marini’s Group Ginny Ng; Suria KLCC’s Francis Tan; and the Centre’s Angeline van den Broecke

These stakeholders will be offering a specific set of benefits to meeting planners and event organisers, as well as develop a benefits programme which will provide value adds from each partner.

The Centre’s general manager, Alan Pryor, shared: “The alliance presents a compelling business events proposition that provides a seamless and single point of first contact for meeting planners and event organisers. A private sector initiative, the KLCC BEA allows us to market the fully-integrated city centre offering and create an all-inclusive proposition for meetings and events from a venue, planner, accommodation and entertainment perspective.”

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