IMPACT Exhibition Management, which manages the massive IMPACT Muang Thong Thani convention and exhibition centre in Bangkok, Thailand, will bring two new-to-market tradeshows into South-east Asia next year.
In partnership with Messe Hannover, IMPACT will launch CEBIT ASEAN Thailand (October 18-20), a regional edition of CEBIT which is a major tradeshow and conference in Europe that focuses on digitisation.
Loy: always a collaborative approach when it comes to organising exhibitions
IMPACT is also partnering SILMO international, a joint venture company between the French Association SILMO and COMEXPOSIUM Group, to launch SILMO Bangkok (June 20-22), a spinoff from SILMO Paris which is a trade event for the optics and eyewear industry.
In an interview with TTGmice, Loy Joon How, general manager of IMPACT Exhibition Management, said: “They are positioned as regional shows, organised to serve the South-east Asian market. We are expecting a lot of international exhibitors to take part along with a strong regional representation of visitors. We will conduct delegate boosting activities for them. In fact, running alongside both exhibitions will be many related seminars, conferences and workshops (which will then drive participants to the main event).”
“We are looking at launching CEBIT ASEAN Thailand as a 15,000m2 show, while the inaugural SILMO Bangkok will be about 5,000m2,” he added.
When asked if CEBIT ASEAN Thailand and SILMO Bangkok would compete with existing tradeshows, Loy said IMPACT’s approach to show organiser customers has always been a collaborative one.
“These events are new to the market and do not compete with our existing clients. We do not compete and prefer to sit down with our customers to explore how we can collaborate on trade events (we are keen on launching). All the exhibitions that IMPACT does, are not done entirely ourselves. We do them with partners.”
At the same time, Loy shared that IMPACT is in negotiations with a potential partner for an upcoming waterpark onsite.
The waterpark will join IMPACT’s other latest leisure facility, the IMPACT Speed Park karting facility. The latter comes complete with changing rooms, shower facilities, a briefing room, function rooms, and a winners’ podium. IMPACT Speed Park was opened in December 2016.
“Our recreational facilities enable us to offer our customers options to integrate business with pleasure. They can have a complete business and social programme under one roof,” said Loy.
According to Loy, IMPACT Speed Park has been used for teambuilding programmes by many corporate groups that were meeting onsite.
Loy remarked that he is aiming for IMPACT to be seen as an integrated resort, as the complex features four dedicated convention and exhibition centres providing over 140,000m2 of indoor spaces, two hotels – ibis Bangkok IMPACT and Novotel Bangkok IMPACT – and The Portal Lifestyle Complex, a four-storey shopping and lifestyle mall.
