Two major companies from Malaysia and Indonesia will bring a total of 2,700 employees to the South Korean capital, the first two to do so in the new year.
Sahajida Hai-O, a marketing specialist in Malaysia, sent 1,200 employees in January, while Indonesia-based Tupperware will send 1,500 employees in March.
The Malaysian group arrived in eight groups from January 15-22, with delegates touring Gyeongbokgung Palace while dressed in Korean traditional clothes and visiting Seoul N Tower, Namdaemun Market, Myeongdong shopping district and other major tourist attractions.
The Indonesian group will visit Seoul in March and have signed up for a K-pop experience programme and a sight-seeing tour of Bukchon Hanok Village, Dongdaemun Market, Gyeongbokgung Palace and the Folk Museum.
Seoul Tourism Organization and the city of Seoul supports foreign groups that visit Seoul by providing between 20,000 won (US$18) and 30,000 won per foreign visitor, on the condition that they stay in the city for at least two consecutive nights and up to a 100 days.