PCMA strengthens links with AIME new collaboration

Next year's AIME will be different from last's (pictured)

US-based Professional Convention Management Association (PCMA) has announced a two-year collaboration with Asia Pacific Incentives and Meetings Event (AIME).

As its strategic education partner, PCMA, in collaboration with the AIME team, will design, build and deliver key components of the education programme on the first day of the event. Next year’s event is scheduled to be held in Melbourne, Australia, February 18-20, 2019.

Next year’s AIME will evolve into a different event as a series of changes are introduced; this year’s AIME pictured

Antonio Codinach, regional business director-APAC, PCMA-ICESAP, said: “With the changes happening in the region, it’s a timely opportunity for PCMA to join forces with AIME and help deepen delegates’ knowledge and help them deliver show-stopping business events. We are looking forward to helping the attendees at AIME access our industry leading educational programme, which will drive their professional and personal development, and in effect drive economic and social prosperity.”

The AIME Knowledge Programme offers event professionals a range of case studies, practical solutions and access to high-quality knowledge on cutting-edge trends.

Matt Pearce, CEO, Talk2 Media & Events (Talk2 ME), said: “Earlier this year, we announced a series of changes designed to implement the vision we have for AIME – ensuring the longevity of the event to better reflect the current state of our industry. We have also expanded the range of education sessions at the event to include both individual and industry development.”

Earlier in 2017, PCMA acquired the Singapore-based Incentive, Conference & Event Society Asia Pacific (ICESAP). Over the course of 2018, PCMA-ICESAP will have offered 12+ local education and networking events, including the 2018 PCMA ICESAP Annual Conference which is taking place in Bangkok, Thailand from November 7-9.

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