Thailand Convention & Exhibition Bureau (TCEB) will get lesser ammunition next year, as its budget gets slashed from 1,000 million baht (US$31 million) to 800 million baht.
“The budget we get from the government has been decreasing due to (money being channelled to developing) the EEC (Eastern Economic Corridor),” explained Nichapa Yoswee, TCEB’s senior vice president, business, who quickly added that “it is for a good cause”.
With reduced funding, Nichapa said TCEB will need to focus on collaboration to improve “efficiency” in what it seeks to do.
As one of the major new economic projects undertaken by the Thai government, the EEC will transform the Chachoengsao, Chonburi and Rayong Provinces into a trade and investment hub, and centre for regional transportation and logistics.
Part of TCEB’s new efforts for 2019 is the Thailand: Redefine Your Business Events campaign. Through it, TCEB will highlight Thailand’s position as a hub for South-east Asian MICE; encourage new business events through national economic policies including Thailand 4.0, EEC and 10 S-Curve Industries; and redefine the organisation’s role.
Nichapa indicated that TCEB will “play more of a partnership and collaborator role”, and be the link between the government and business community.
For the 2019 fiscal year, TCEB projects in excess of 1.4 million overseas business travellers generating about 130,200 million baht in revenue.