Tourism Fiji launches Asian roadshow

Fiji hopes to draw Singaporean and Malaysian to its shores

Months after establishing a second events team to power up its pursuit of international business events, Tourism Fiji has moved to launch an annual Asia Roadshow in Malaysia and Singapore, with the first held in Malaysia and Singapore across two days in January.

Speaking to TTGmice while in Singapore, Kathy Koyamaibole, regional manager Asia, Tourism Fiji, said the roadshows will allow her team to connect with trade partners in the two markets.

Fiji hopes to draw Singaporean and Malaysian MICE groups to its shores; Castaway Island in Fiji pictured 

Tourism Fiji regards Malaysia and Singapore as source markets with “huge potential for growth”.

While arrivals from Asia comprise a “small percentage” currently, she is confident that this number will grow.

Valerie Yee, general manager of Travco World Events Singapore, agrees that interest in Fiji is growing although she has yet to sell the destination.

“Our clients are always looking for exotic places for incentive trips so Fiji has the potential to sell,” Yee explained.

Pamela Chun, MICE senior sales manager, ASA Holidays, expressed that the presence of five-star hotels in Fiji assures her of the quality of business events facilities.

However, Fiji’s distance from Singapore – a long flight of over 10 hours – remains a bugbear for some agents.

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