American Express Meetings & Events (Amex M&E), a division of American Express Global Business Travel, has expanded its attendee engagement portfolio through new partnerships with mobile event tool, Attendify, and the worldâ€™s first event marketing automation platform, Splash.
The new partnerships will enable clients to have access to a more robust suite of solutions to improve attendee engagement, said Linda McNairy, global vice president, Amex M&E.
Attendify offers technology solutions to Amex M&E customers with simpler meeting needs, including an intuitive app creator and a data analytics platform that enables meaningful engagement with attendees. Through these apps, attendees can access agendas and presentations, speaker and sponsor information, and more. These meeting apps are customisable, simple to build and easy to use.
Splash empowers event planners to seamlessly launch, promote, and scale sophisticated event programmes through consolidated attendee management and customised event marketing. They can maximise the ROI of their events by driving the right people to them easily with Splashâ€™s smart guest lists, responsive event pages and emails, and on-site check-in functionality. Splash also enables planners to capture real-time data and translate it into actionable insights.
Both Attendify and Splash are available now and join DoubleDutch as key solutions within the Meetings Marketplace, a vetted collection of Amex M&Eâ€™s technology solutions.